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April 19, 2023
US Adults Who Have a Favorable Opinion Toward Ads With Influencers, Creators, or Celebrities, by Ad Type, March 2023 (% of respondents)
Methodology
Data is from the April 2023 Out of Home Advertising Association of America (OAAA) and Morning Consult report titled "OOH Impact: Retail & Influencer Marketing." 1,681 US adults ages 18-64 were surveyed online during March 3-5, 2023. The data was weighted to approximate a target sample of adults 18-64 based on gender, age, race, educational attainment and region.Chart Title
US Adults Who Have a Favorable Opinion Toward Ads With Influencers, Creators, or Celebrities, by Ad Type, March 2023 (% of respondents)Publication Date
April 19, 2023