Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
January 11, 2023
Digital Platform That Offers the Highest ROI According to US Ad Buyers, Dec 2022 (% of respondents)
Note
Data was provided to Insider Intelligence by Cowen.Methodology
Data is from the January 2023 Cowen "Ad Buyer Survey XI: '23 Outlook Suggests Modest Growth Despite Recession Fears." 50 US ad buyers were surveyed during December 4-9, 2022. Respondents represented $23 billion worth of ad buys from various industries including consumer products, healthcare/pharma/biotechnology, automotive/manufacturing and technology/telecom.Sources
Chart Title
Digital Platform That Offers the Highest ROI According to US Ad Buyers, Dec 2022 (% of respondents)Publication Date
January 11, 2023