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December 1, 2022

US Social Network Users, by Generation, 2018 & 2023 (% of total)

US Social Network Users, by Generation, 2018 & 2023 (% of total)

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.