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April 1, 2022

Average Time Spent per Day With Netflix, TikTok, and YouTube* by US Adult Users, 2020-2024 (minutes)

Average Time Spent per Day With Netflix, TikTok, and YouTube* by US Adult Users, 2020-2024 (minutes)

Note

Time spent with each medium includes multitasking. For example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of ... each medium.

Methodology

Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research, and interviews.