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August 11, 2020

Adults Worldwide Who Are Still Willing to Shop for Food and Beverages In-Store Despite the Coronavirus Pandemic, by Generation, July 2020 (% of respondents in each group)

Methodology

Data is from the August 2020 Braze report titled "The Future of Retail: Opportunities for Brands in the New Normal" conducted by Wakefield Research. 8,000 adults worldwide ages 18+ were surveyed online during July 3-13, 2020. Respondents were surveyed across ten markets: US (n=2,000), UK (n=2,000), France (n=500), Germany (n=500), Singapore (n=500), Indonesia (n=500), Malaysia (n=500), Thailand (n=500), South Korea (n=500), and Australia (n=500). The data has been weighted to ensure an accurate representation of adults for each country. Braze is a provider of mobile app engagement marketing services.