More than eight in 10 baby boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze. In contrast, fewer Gen Xers and millennials feel the same way, with Gen Zers the least likely to head to physical stores.
By and large, grocery shopping is leaning more toward digital because of the pandemic. We forecast that food and beverage will be the fastest-growing ecommerce category this year, with year-over-year growth of 58.5%.
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