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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 24, 2020
Change in US Programmatic Ad Revenues and CPM During the Coronavirus Outbreak, by Device, Week Ending March 22, 2020 (% change vs. prior week)
Description
This chart shows how spending and CPM are changing for US programmatic advertising during the coronavirus/COVID-19 outbreak. The figures are broken out by device: mobile, desktop/laptop, tablet and connected TV.Note
Data was provided to eMarketer by Adomik.Methodology
Data is from a March 2020 Adomik analysis of US programmatic advertising data for the periods of March 10-15 and March 17-22, 2020. This data is aggregated from hundreds of Comscore publishers worldwide, sourced from monetization partners such as ad servers and supply side platforms. Adomik is a digital advertising data platform.Chart Title
Change in US Programmatic Ad Revenues and CPM During the Coronavirus Outbreak, by Device, Week Ending March 22, 2020 (% change vs. prior week)Publication Date
March 24, 2020
