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July 30, 2019
Who Do US Internet Users Trust for Recommendations When Shopping? (% of respondents, by generation, Feb 2019)
Description
This survey asked US consumers from all generations about who they trust when looking for a shopping recommendation. The responses included friends, family, colleagues, store employee, online shoppers and influencers.Note
Data was provided to eMarketer by Oracle.Methodology
Data is from the July 2019 Oracle report titled "One Size Doesn't Fit All." 1,100 US internet users ages 18+ were surveyed online by H+K Strategies.Chart Title
Who Do US Internet Users Trust for Recommendations When Shopping? (% of respondents, by generation, Feb 2019)Publication Date
July 30, 2019
Sources
Topics
Word-of-Mouth
Baby BoomersRatings & Reviews
AdultsGeneration XMillennialsInfluencer MarketingUnited States