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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 23, 2019
Share of Licensed vs. Original Content Watched by US Video-on-Demand (VOD) Viewers, by Age, March 2019 (% of total)
Description
US streaming service users were asked what percent of the TV shows/movies they watch on online video services were original content made by a streaming service vs. content made by other brands, but watched on a streaming service. Respondents were broken out by age, including 18-29, 30-39, 40-49 and ... 50-64.More
Note
Respondents were asked, "Of the content you watch on streaming services, both TV shows and movies, what percent would you say is A) original content made by a streaming service; B) content made by other brands that you watch on a streaming service?"Methodology
Data is from the April 2019 PwC report titled "Streaming ahead: Making UX + content strategy work together." 1,000 US internet users ages 18-64 were surveyed online in March 2019.Chart Title
Share of Licensed vs. Original Content Watched by US Video-on-Demand (VOD) Viewers, by Age, March 2019 (% of total)Publication Date
April 23, 2019
