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November 1, 2018

How Likely Are US Millennial Shoppers to Consider Purchasing Private-Label Products? (% of respondents, by category, Aug 2018)

Description

This survey asked US millennial shoppers about how likely they were to consider buying private-label products from certain categories. The categories included OTC healthcare, paper products, packaged foods, frozen, fresh foods, dairy, household cleanrs, baby products, beauty products and more.

Methodology

Data is from the November 2018 Cadent Consulting Group report titled "The Branding of Private Label." Nearly 500 manufacturers, retailers and shoppers worldwide (98-99% were based in the US) ages 18-64 were surveyed online during August 2018. Respondents were manufacturers (128), retailers (61) and shoppers (300).

Featured In

Private Labels Influence Retailer ChoiceAmazon's Private Labels Are Causing Even More Retail Disruption

Sources

Cadent Consulting Group

Chart Title

How Likely Are US Millennial Shoppers to Consider Purchasing Private-Label Products? (% of respondents, by category, Aug 2018)

Publication Date

November 1, 2018

Sources

Cadent Consulting Group

Featured In

Private Labels Influence Retailer ChoiceAmazon's Private Labels Are Causing Even More Retail Disruption
Topics
HealthConsumer BehaviorPersonal Care & BeautyRetail CategoriesGroceries & Consumer Products (CPG)Food & BeverageMillennialsUnited States

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