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September 10, 2018

US Smartphone Users Who Own a Smart Speaker, by Demographic, Aug 2018 (% of respondents in each group)

US Smartphone Users Who Own a Smart Speaker, by Demographic, Aug 2018 (% of respondents in each group)

Note

Data was provided to eMarketer by Adobe.

Methodology

Data is from the September 2018 Adobe Digital Insights report titled "State of Voice Assistants." 1,000 US smartphone users ages 18+ were surveyed online in August 2018.
US Smartphone Users Who Own a Smart Speaker, by Demographic, Aug 2018 (% of respondents in each group) | EMARKETER