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August 7, 2018

Did US Internet Users Participate in Amazon Prime Day 2018? (% of respondents)

Methodology

Data is from the August 2018 Periscope By McKinsey report titled "Amazon Prime Day 2018: Beyond the Hype - The Evolution of Consumer Shopping Behaviors." 3,090 internet users in France (n=509), Germany (n=511), Italy (n=519), the UK (n=516) and the US (n=1,035) ages 18+ were surveyed online in July 2018. The responses were selectively evaluated by age and gender. Periscope By McKinsey provides a suite of marketing and sales analytics solutions.

Featured In

Millennials as Digital (and Nondigital) Shoppers US Millennials 2019

Sources

Periscope By McKinsey

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Chart Title

Did US Internet Users Participate in Amazon Prime Day 2018? (% of respondents)

Publication Date

August 7, 2018

Sources

Periscope By McKinsey

Featured In

Millennials as Digital (and Nondigital) Shoppers US Millennials 2019

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Holiday & Seasonal Shopping Seniors Digital Shoppers & Buyers Baby Boomers Adults Generation X Millennials United States

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