Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article |
Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Marketers rush to unify social, CTV strategies
Article |
Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
Article |
Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
Article |
Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 6, 2018
Most Effective Tier of Influencers According to Cosmetic, Fashion and Luxury Marketers in Europe and the US, Jan 2018 (% of respondents)
Description
This chart shows the most effective tier of influencers according to cosmetic, fashion and luxury marketers in Europe and the US in 2018. Tiers included are mega, celebrity, macro and micro.Methodology
Data is from the April 2018 Launchmetrics report titled "The State of Influencer Marketing in Fashion, Luxury & Cosmetics." 600 cosmetic, fashion and luxury marketers in Europe and the US were surveyed during January 8-26, 2018. 200 cosmetic, fashion and luxury industry influencers in Europe and the US were surveyed during January-February 2018. Influencer respondents are members of Launchmetrics' infuencer network, "Style Coaltion," as well as "GPS Radar," the members-only platform for cosmetic, fashion and luxury professionals to connect and share.Chart Title
Most Effective Tier of Influencers According to Cosmetic, Fashion and Luxury Marketers in Europe and the US, Jan 2018 (% of respondents)Publication Date
April 6, 2018