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June 7, 2018
US Lidl Shoppers Who Regularly* Shop at Lidl, by Age, April 2018 (% of respondents in each group)
Methodology
Data is from a June 2018 Oliver Wyman study as cited in press release. 3,600 US internet users ages 18+ were surveyed online in April 2018. Respondents were from the six states where Lidl operates stores: Delaware, Georgia, New Jersey, North Carolina, South Carolina and Virginia. 600 respondents identified themselves as Lidl shoppers and 35% of them were ages 18-34.Featured In
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Chart Title
US Lidl Shoppers Who Regularly* Shop at Lidl, by Age, April 2018 (% of respondents in each group)Publication Date
June 7, 2018