Retail and C2C Ecommerce vs. Offline Retail Sales Share in China, 2011-2020 (% of total retail sales) - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

eMarketer Chart

Retail and C2C Ecommerce vs. Offline Retail Sales Share in China, 2011-2020 (% of total retail sales)

Chart Profile

  • Measurement:

    (% of total retail sales)

  • Data Covered:

  • Source:

    Euromonitor | Fung Group | National Bureau of Statistics China

  • Methodology:

    Data is from the January 2017 Fung Global Retail and Technology report titled "Alibaba's Big Bet: Physical Retail and E-Commerce are a Winning Combination." Data is established based on forecast by Euromonitor benchmarked against historical data from National Bureau of Statistics China. Fung Global Retail and Technology is a research firm for the fashion, retail and technology industries. Fung Global is the parent company of Fung Global Retail and Technology.

What do I get with eMarketer PRO?