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(% of total retail sales)
Euromonitor | Fung Group | National Bureau of Statistics China
Data is from the January 2017 Fung Global Retail and Technology report titled "Alibaba's Big Bet: Physical Retail and E-Commerce are a Winning Combination." Data is established based on forecast by Euromonitor benchmarked against historical data from National Bureau of Statistics China. Fung Global Retail and Technology is a research firm for the fashion, retail and technology industries. Fung Global is the parent company of Fung Global Retail and Technology.
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