Generation X
Reports
Report by Mark Dolliver Jul 1, 2019
Gen X 2019
Yes, Xers are outnumbered by millennials and boomers. But in mid-career and often with family households, Gen Xers are—or should be—a key target for marketers. Despite above-average earnings, tight finances mean they won’t part with their money lightly.
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Do Internet Users in Canada Think that Their Spending During Black Friday/Cyber Monday Has Changed Their Spending During Boxing Day/Week? (% of respondents, by age, Sep 2019)
Digital Resale Activity Among US Internet Users, by Age, Sep 2019 (% of respondents in each group)
Usage and Interest in Wearable Devices Among US Internet Users, by Age, Sep 2019 (% of respondents)
Which Payment Methods Have Internet Users in India Used or Plan to Use During this Festive Season*? (% of respondents, by demographic, Oct 2019)
US Internet Users Who Have Rented Apparel/Accessories Digitally, by Age, Sep 2019 (% of respondents in each group)
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The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy
Aug 20, 2019
Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.