Generation X
Reports
Report by Mark Dolliver Jul 1, 2019
Gen X 2019
Yes, Xers are outnumbered by millennials and boomers. But in mid-career and often with family households, Gen Xers are—or should be—a key target for marketers. Despite above-average earnings, tight finances mean they won’t part with their money lightly.
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Why Do US Internet Users Use Social Networks? (% of respondents, by generation, July 2019)
US Internet Users Who Frequently Engage with Companies that Place Ads on TV, Radio or Online, by Generation, July 2019 (% of respondents )
What Devices Do Internet Users in North America and Europe* Use to Shop Digitally? (% of respondents, by generation, April 2019)
Alternative Payment Methods that Internet Users in North America and Europe* Use, by Age, April 2019 (% of respondents)
Financial Technologies Used by UK Internet Users, by Age, March 2019 (% of respondents in each group)
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The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy
Aug 20, 2019
Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.
