Generation X
Reports
Report by Mark Dolliver Jul 1, 2019
Gen X 2019
Yes, Xers are outnumbered by millennials and boomers. But in mid-career and often with family households, Gen Xers are—or should be—a key target for marketers. Despite above-average earnings, tight finances mean they won’t part with their money lightly.
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Internet Users in Canada Who Prefer Free/Ad-Supported Content vs. Paid Subscriptions, by Age, May 2019 (% of respondents in each group)
Internet Users in Canada Who Subscribe to Amazon Prime, Netflix and YouTube TV, by Age, May 2019 (% of respondents in each group)
Attitudes Toward Integrating Technology Into Their Home According to Internet Users in Canada, by Age, May 2019 (% of respondents in each group)
Internet Users in Canada Who Purchased Black Friday Deals in 2018 and 2019, by Age (% of respondents in each group)
Devices Used by US Video Gamers Age 50+ to Play Video Games, 2016 & 2019 (% of respondents)
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The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy
Aug 20, 2019
Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.