LG Electronics will integrate Xbox into its vehicle infotainment systems, allowing passengers to play games on the road, per Engadget. At the same event, IAA Mobility 2025, LG announced plans to incorporate Zoom, integrating a user experience that will allow drivers to participate in meetings without added distraction. LG’s integrations open up new in-vehicle advertising opportunities within premium ad formats, including in-game inventory. With LG’s data, brands will be able to geotarget the gaming and productivity demographics while they’re on the move—opening opportunities for gas stations, restaurants, and brick-and-mortar stores.

The news: Microsoft will avoid a major EU antitrust fine by agreeing to sell its Teams app separately from Office 365 and Microsoft 365. Brussels is set to approve the deal after a positive market test, with no strong objections from rivals or customers, per Bloomberg. As part of the settlement, Microsoft must not only unbundle Teams but also lower prices on Office packages without it and improve interoperability with rival apps such as Zoom, Slack, and similar productivity tools. Our take: Microsoft sidesteps a fine but loses its bundling edge. The move levels the playing field for Slack, Zoom, and others—while showing the EU’s playbook is evolving from punishing fines to behavioral change.

GenAI is already transforming the way marketers and others are working. Here are some key ways EMARKETER is using the technology.

Zoom’s and Beyond Presence's AI avatars promise hands-free attendance, though the potential for deepfake misuse looms large.

Meta’s Pro Quest: Mark Zuckerberg wants to replace laptops and smartphones with mixed-reality VR headsets, but he could fragment the metaverse by looking too far into the future.

The pandemic upended the conventional process by which pharmaceutical sales reps pitch their drugs to healthcare professionals. Physicians now demand hybrid in-person and virtual meetings. Pharma marketers must assess ways to refine various digital detailing (aka e-detailing) strategies.

Is AI becoming Big Brother? Human presence and emotional-state detection technologies are raising civil rights alarms bells. Although they could have merits for productivity, they’re also invasive and error-prone.

Telehealth is here to stay. It’s time for providers, payers, and vendors to give consumers what they want and make telehealth services a competitive advantage—or risk being left behind.

Better.com’s Zoom firing fiasco offers a cautionary tale for employers: In a tight labor market, companies that hurt their brand can find it harder to attract talent when they need it.

The top back-to-school ecommerce platforms

Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.

Earlier this week, Mars Wrigley’s M&M's brand gave fans a sneak peak of its Super Bowl ad via Zoom, its first-ever "virtual" debut. It’s just one of several efforts the company is working on leading up to Sunday’s big game.

Pandemic-related stay-at-home mandates have accelerated OTT messaging app adoption in most parts of the world. In the US, however, alternative means of communicating, including Zoom and FaceTime, have hindered usage of OTT messaging services.

The coronavirus pandemic forced businesses to switch to a distributed employee model very abruptly. This report will detail the best management strategies for people and processes to make remote work sustainable.

Our new forecast for global mobile messaging app users shows that the pandemic has accelerated adoption of OTT messaging services, though not in every country nor to the same degree for every app.

We recently spoke with Leila Kashani Manshoory, founder and CEO of Alleyoop, about the challenges of remote photoshoots, the company’s recent pop-up partnerships with Bloomingdale’s and Verishop, and its foray into augmented reality (AR).

The US computing products & consumer electronics industry will be the fastest growing digital ad spender in 2020, increasing its spend by 18.0% in a year when the total US digital ad market will only grow by 1.7%.

Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.