Mobile ad spending in the US was up 23.0% last year, we estimate, reaching $87.30 billion. That translated to just under two-thirds of all digital ad spending in the country.

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has already taken thousands of lives worldwide.

The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.

eMarketer principal analysts Nicole Perrin and Yory Wurmser discuss which companies are the best at marketing, and why. They also talk about consumer willingness to share their location, free speech on YouTube and some of the ways brands are using augmented reality.

Influencer marketing remains both fascinating and frustrating for marketers. In this report, 16 creators share how they work with brands and how they view their role in the path to purchase.

We forecast that 37.5 million people in the US will watch streaming video on Twitch at least monthly in 2020, meaning the video streaming platform will reach 15.5% of US digital video viewers this year. At its current pace, Twitch will surpass 40 million US users by the end of 2021, according to our first ever forecast for the platform.

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch recount their experiences interviewing 16 social media creators about how they approach brand partnerships, which platforms are working for them and influencers' role in the purchase process.

Having established itself as a place for authentic self-discovery, YouTube is a mainstay for today’s kids. While entertainment preoccupies much of their time on the platform, it’s also evolved to a place of search and product discovery, ultimately influencing some on their path to purchase.

The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.

Relating to and connecting with teens—the core of Gen Z—can be confusing. For marketers, reaching this cohort starts with understanding how and where teens spend their time.

Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.

Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.

This report will take a look at the key digital habits and personas across age groups in Canada.

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the biggest takeaways from Netflix's latest results. They then talk about the UK's position on a landmark EU copyright law, YouTube's latest esports move and Google's new position on its search results redesign.

Retailers across Western Europe are pioneering the use of AI to boost digital sales, and new options for delivery and returns are emerging. Yet Europe’s main markets have been slow to embrace social commerce.

How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.

eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss children's behavior online, the screen time stigma and YouTube child policy changes. Then, junior analyst Blake Droesch addresses questions about a TikTok sale, Facebook's stance on political ads and a new way to limit who can reply to your tweets.

Amid all the handwringing about screen time—plus the demise of Toys "R" Us—one could easily imagine that kids have lost interest in toys. But they haven’t.