Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.

eMarketer forecasting analyst Eric Haggstrom shares our estimates on people watching digital video in India and why we anticipate the country’s viewership will soon beat the US.

Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.

Dailymotion vice president of product Justin Silberman and vice president of engineering Antoine Bonavita join eMarketer principal analyst Nicole Perrin to discuss how the video service, dubbed "the European YouTube," evolved its advertising platform.

eMarketer forecasting analyst Eric Haggstrom explores why we lowered our outlook for streaming services in the US and the impact of price increases on DirecTV Now, YouTube TV and Hulu with Live TV.

The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.

eMarketer junior forecasting analyst Nazmul Islam breaks down TV’s share of the total video ad market in Canada and why budgets are flowing to competitors like YouTube and Instagram. Watch now.

Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.

Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.

eMarketer vice president of content studio Paul Verna discusses YouTube’s changes to video suggestions. He also explores the popularity of hearables vs. smartwatches and asks: “When it the perfect time to send an email?”

eMarketer principal analyst Mark Dolliver and vice president of multimedia Paul Verna join host Marcus Johnson to discuss reports that the Federal Trade Commission is investigating YouTube for potential violations of children’s online privacy. Other topics on the agenda include Slack’s initial public offering and a study showing an increase in screen time among older users.

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.

As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.

Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.

Smartphones are the primary internet access device for consumers in South Korea, and mobile internet activities will continue to drive gains in both digital and total time spent as time spent with most traditional media channels declines.

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.