For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.

Increased political ad spending contributed to a banner year for connected TV.

YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).

YouTube viewing is shifting to connected TV (CTV) screens, a behavioral change that could help make YouTube a powerful alternative for TV advertisers moving dollars to digital video.

A major challenge in measuring connected TV (CTV) audiences is that most of the time people spend streaming happens devoid of advertising.

Most advertisers have pulled back their spending, but streaming services are marketing themselves as heavily as ever.

With citywide lockdowns and ongoing social distancing measures in place, people throughout the Asia-Pacific region are spending more time at home consuming all forms of media—especially digital video.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, principal analyst Jillian Ryan, and vice president of content studio at Insider Intelligence Paul Verna discuss the major digital pivot to reimagined events amid COVID-19. Then, the usual suspects talk about Twitter's fight against election misinformation, TikTok's potential rivals, untapped marketing to lower-income customers, ecommerce within YouTube, and how cats aren't as heartless as they seem.

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.

Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

eMarketer vice president of content studio at Insider Intelligence Paul Verna speaks with Business Insider Intelligence senior research analyst Audrey Schomer and research associate at Insider Intelligence Daniel Carnahan about a recent report titled "Digital Trust Report 2020: How US social media users rank 9 major social platforms on privacy, safety, misinformation, ad annoyance and ad relevance." They break down the report into easy-to-understand bits and examine how users are helping to shape the popularity of the platforms examined in the report, available on eMarketer PRO.

The coronavirus pandemic has accelerated cord-cutting and boosted streaming video viewing.

LinkedIn is the modern professional’s digital Rolodex. Since launching in 2003, it has afforded its users professional network continuity in an era of fluid career movement. In fact, it’s LinkedIn that has helped facilitate greater career mobility from company to company, and even industry to industry.

Programmatic podcast ad spending, which we are forecasting for the first time this year, is growing at a fast rate from a small base.

When it comes to protecting users’ personal information and providing a safe online environment, social network users in the US give lower marks to Facebook, TikTok, and Twitter.

The pandemic put pressure on media budgets and changed users’ listening behaviors, forcing advertisers to restructure their audio strategies.

As retailers adjust to a changing sales climate dominated by ecommerce, leveraging insights, media programs, and data can drive product sales and profit.

Consumers are taking their purchases online more and more these days, smartphones included. Google shares three key strategies to leverage a holistic digital approach for a successful smartphone launch.