Elon’s X dreams will suffer from Twitter’s trust problem: Piecemeal partnerships, like its latest with eToro, won’t drive the earth-shattering change the social media platform needs.
Instagram is shutting down its livestream shopping business: The move is the latest sign of US shoppers' disinterest in livestream commerce.
The social media landscape is shifting. Economic challenges, new competition, and governmental scrutiny are pushing the major global platforms in different directions.
Elon Musk’s reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.
Will Elon Musk’s Twitter flourish or falter? Despite the current chaos, some see potential for significant changes.
Weixin users can receive remittances from Tencent’s global partners directly to their wallets.
Meta wants to transform WhatsApp into a super app: It is rolling out the ability to search businesses by category, browse their catalogs, and buy without leaving the app.
Here’s what Apple, Google, Amazon, and Twitter are doing to build out a space in financial services—and how Big Tech’s expansion into banking will impact the industry.
The super app model’s biggest vulnerability: A complete shutdown is the worst-case scenario for monolithic apps loaded with services like payments, messaging, e-commerce, ride-hailing, and maps.
Expect a transformation at Twitter over the next few years: We outline where the platform will and won’t change once Elon Musk’s purchase goes through.
The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.
ByteDance looks to extend its app hits and take on a rival: TikTok’s owner launches recommendation app Kesong in the China market to challenge Tencent.
The outspoken business magnate outlined his visions for the Big Tech in a company all-hands.
Tencent’s WeChat lowered its SMB fees in response to a government directive, and CBDC adoption may complicate business further.
Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.
Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves.
TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It will have 60% more users than Snapchat and twice as many as Twitter this year.
AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, if AirAsia succeeds, it will blaze a path for travel and other industries not endemic to the mobile space.
Mobile payments are near universal across use cases in China, thanks to high mobile penetration and the rise of a wallet duopoly that’s made them accessible, affordable, and convenient.
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