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Wechat Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Wechat

Twitter’s trust issues complicate its super app ambitions

Article
Apr 17, 2023

Elon’s X dreams will suffer from Twitter’s trust problem: Piecemeal partnerships, like its latest with eToro, won’t drive the earth-shattering change the social media platform needs.

Instagram offers another sign that livestream shopping isn’t ready for prime time in the US

Instagram offers another sign that livestream shopping isn’t ready for prime time in the US

Article
Feb 17, 2023

Instagram is shutting down its livestream shopping business: The move is the latest sign of US shoppers' disinterest in livestream commerce.

Worldwide Social Media Outlook 2023

Worldwide Social Media Outlook 2023

Report
Jan 31, 2023

The social media landscape is shifting. Economic challenges, new competition, and governmental scrutiny are pushing the major global platforms in different directions.

Asia-Pacific Social Media Outlook 2023

Asia-Pacific Social Media Outlook 2023

Report
Jan 23, 2023

Elon Musk’s reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.

After the rockiest year in its history, where does Twitter go in 2023?

After the rockiest year in its history, where does Twitter go in 2023?

Article
Dec 22, 2022

Will Elon Musk’s Twitter flourish or falter? Despite the current chaos, some see potential for significant changes.

Tencent’s cross-border payments suite highlights growing need to boost global business

Tencent’s cross-border payments suite highlights growing need to boost global business

Article
Dec 02, 2022

Weixin users can receive remittances from Tencent’s global partners directly to their wallets.

Can Meta transform WhatsApp into a super app?

Article
Nov 18, 2022

Meta wants to transform WhatsApp into a super app: It is rolling out the ability to search businesses by category, browse their catalogs, and buy without leaving the app.

How Apple, Google, Amazon, and Twitter seek to disrupt finance

Article
Nov 16, 2022

Here’s what Apple, Google, Amazon, and Twitter are doing to build out a space in financial services—and how Big Tech’s expansion into banking will impact the industry.

Super app Kakao’s outage underscores the frailty of app consolidation

Super app Kakao’s outage underscores the frailty of app consolidation

Article
Oct 21, 2022

The super app model’s biggest vulnerability: A complete shutdown is the worst-case scenario for monolithic apps loaded with services like payments, messaging, e-commerce, ride-hailing, and maps.

What Elon Musk’s recommitment to purchasing Twitter means in seven key areas

What Elon Musk’s recommitment to purchasing Twitter means in seven key areas

Article
Oct 07, 2022

Expect a transformation at Twitter over the next few years: We outline where the platform will and won’t change once Elon Musk’s purchase goes through.

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Luxury Goods 2022

Luxury Goods 2022

Report
Sep 14, 2022

The personal luxury goods sector is riding a wave of high demand in the US and China, buoyed by wealthier consumers who are relatively immune to the impact of price increases. But brands will need to appeal to the rising Gen Z consumer, as well as strengthen loyalty among their most important customers.

TikTok parent ByteDance looks to extend dominance with new social recommendation app

TikTok parent ByteDance looks to extend dominance with new social recommendation app

Article
Jul 18, 2022

ByteDance looks to extend its app hits and take on a rival: TikTok’s owner launches recommendation app Kesong in the China market to challenge Tencent.

Musk’s vision for Twitter includes authenticated payments with user fees

Musk’s vision for Twitter includes authenticated payments with user fees

Article
Jun 21, 2022

The outspoken business magnate outlined his visions for the Big Tech in a company all-hands.

WeChat and other mobile wallets face cost pressures from Beijing

Article
Mar 07, 2022

Tencent’s WeChat lowered its SMB fees in response to a government directive, and CBDC adoption may complicate business further.

Chinese firms face obstacles to entering the metaverse

Article
Feb 15, 2022

Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.

Asia-Pacific Social Network Users 2022

Asia-Pacific Social Network Users 2022

Report
Jan 18, 2022

Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves.

Global Social Network Users 2022

Global Social Network Users 2022

Report
Jan 18, 2022

TikTok is now the third-largest worldwide social network, according to our inaugural forecast. It will have 60% more users than Snapchat and twice as many as Twitter this year.

Innovation in Asia: With AirAsia, the super app concept expands to new industries

Innovation in Asia: With AirAsia, the super app concept expands to new industries

Article
Dec 16, 2021

AirAsia, one of the world’s largest budget airlines, is on a mission to build a regional super app. While it follows in the footsteps of titans like WeChat in China and Gojek in Southeast Asia, if AirAsia succeeds, it will blaze a path for travel and other industries not endemic to the mobile space.

China Mobile Payments Forecast 2021

China Mobile Payments Forecast 2021

Report
Oct 29, 2021

Mobile payments are near universal across use cases in China, thanks to high mobile penetration and the rise of a wallet duopoly that’s made them accessible, affordable, and convenient.

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