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EMARKETER

Asia-Pacific Social Media Outlook 2023

Twitter and Facebook Struggle as TikTok Thrives

Report by Man-Chung Cheung  |  Jan 23, 2023

Worldwide Social Media Outlook 2023

Our data and analyses across 6 regions: US, Canada, Latin America, Asia-Pacific, Europe, and UK

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Download
Report
Spreadsheet
The One-Pager
Deck
Share
Table of Contents
Executive Summary
Key Points
Asia-Pacific Is a Leader in a World of Dwindling Social User Growth
Twitter Faces First-Ever Negative User Growth Across Asia-Pacific
Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold
TikTok and Douyin Are the Platforms to Watch in Asia-Pacific
Sources
Media Gallery
About This Report
Elon Musk’s reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.
Topics
Social Media Users
Asia-Pacific
Table of Contents
Executive Summary
Key Points
Asia-Pacific Is a Leader in a World of Dwindling Social User Growth
Twitter Faces First-Ever Negative User Growth Across Asia-Pacific
Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold
TikTok and Douyin Are the Platforms to Watch in Asia-Pacific
Sources
Media Gallery

Executive Summary

Asia-Pacific’s social media landscape is shifting as Instagram, Snapchat, and TikTok each add more new users in 2023 than (still-dominant) Facebook. Meanwhile, turmoil continues at Twitter.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. Which social platform will gain the most users in Asia-Pacific in 2023?
  2. Will Twitter’s troubles cause it to lose users in the region?
  3. What’s next for TikTok and Douyin?

WHAT’S IN THIS REPORT? A dive into Asia-Pacific’s social landscape, our forecasts for user growth and penetration, and a look at the market dynamics of the major platforms within the region.

Social Network Users Worldwide, by Region, 2023 (millions and % change)
E-Mail ChartDownload

KEY STAT: Nearly 60% of worldwide social network users will be based in Asia-Pacific in 2023. Even with just 2.7% growth, the region will add more users this year (over 59 million) than the rest of the world combined.

Here’s what’s in the full report

4files

Exportable files for easy reading, analysis and sharing.

7charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Asia-Pacific Is a Leader in a World of Dwindling Social User Growth
  1. Twitter Faces First-Ever Negative User Growth Across Asia-Pacific
  2. Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold
  3. TikTok and Douyin Are the Platforms to Watch in Asia-Pacific
  1. Sources
  2. Media Gallery

Charts in This Report

Social Network Users Worldwide, by Region, 2023 (millions and % change)Social Network Users Worldwide, by Region, 2023-2026 (millions and % change)
Social Network Users in Select Countries/Regions in Asia-Pacific, 2023 (millions, % change, and % of internet users)Social Network Users in Southeast Asia, by Platform, 2023-2026 (millions)
Facebook User Growth in Asia-Pacific, 2021-2026 (% change)Social Network Users in Select Countries in Southeast Asia, by Platform, 2023 (millions)
TikTok/Douyin Users in Select Countries in Asia-Pacific, 2023 (millions and % change)
Download
Report
Spreadsheet
The One-Pager
Deck
Share
Table of Contents
Executive Summary
Key Points
Asia-Pacific Is a Leader in a World of Dwindling Social User Growth
Twitter Faces First-Ever Negative User Growth Across Asia-Pacific
Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold
TikTok and Douyin Are the Platforms to Watch in Asia-Pacific
Sources
Media Gallery
About This Report
Elon Musk’s reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.
Topics
Social Media Users
Asia-Pacific
Table of Contents
Executive Summary
Key Points
Asia-Pacific Is a Leader in a World of Dwindling Social User Growth
Twitter Faces First-Ever Negative User Growth Across Asia-Pacific
Asia-Pacific Is Facebook’s Last Hope for Growth and Instagram’s Stronghold
TikTok and Douyin Are the Platforms to Watch in Asia-Pacific
Sources
Media Gallery

authors

Man-Chung Cheung

Contributors

Debra Aho Williamson
Principal Analyst
Jane Xu
Associate Forecasting Analyst
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