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Wechat Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Wechat
Will ChatGPT Become the West’s First Super App?

Will ChatGPT Become the West’s First Super App?

Report
Jan 29, 2026

The AI Platform Is Closer Than Some Rivals, but It Still Faces Barriers

Global Media Intelligence 2025: United States

Global Media Intelligence 2025: United States

Report
Oct 30, 2025

US media habits show a split between heavy streaming and enduring live TV. Gaming, immersive tech, and short video add complexity, making the market both advanced and fragmented.

ChatGPT integrates top apps, collapsing the search-to-convert funnel

ChatGPT integrates top apps, collapsing the search-to-convert funnel

Article
Oct 07, 2025

OpenAI introduced a wide swath of app integrations for ChatGPT, pushing the generative AI (genAI) chatbot toward super app status. Spotify, Booking.com, Zillow, Canva, Figma, and Expedia are now all part of the ChatGPT experience. Brands should start treating ChatGPT like a search engine, app store, and marketplace all in one. Marketers should create and tag their content so it can surface naturally in ChatGPT responses. Generative engine optimization (GEO) strategies include structuring content and product copy with mini headlines and using concrete language over abstract phrasing to boost appearances in output.

Bolt’s SuperApp attempts to recapture the lightning of AliPay and WeChat for the crypto-inclined

Article
Sep 26, 2025

Bolt launched a super app, named SuperApp, that combines payments, banking, crypto trading, rewards, and shopping, per a press release. For the select few crypto-forward consumers, Bolt’s crypto reach across 40+ cryptocurrencies could be attractive but there’s not much differentiating it from fintechs that already offer crypto services, like PayPal or Cash App.

Infopack: Japan 2025

Infopack: Japan 2025

Report
Aug 18, 2025

Consumers in Japan have been slow to embrace digital technology, but they are gradually warming to it. Recent data shows consumers are changing their online shopping and media consumption behavior.

Asia-Pacific Time Spent With Media 2025

Asia-Pacific Time Spent With Media 2025

Report
Jul 25, 2025

Digital’s rapid adoption in recent years has made it the dominant medium with which people spend time in China, Japan, and South Korea, with consumption booming in India.

Worldwide Social Network Users Forecast 2025

Worldwide Social Network Users Forecast 2025

Report
Jul 11, 2025

Social network user growth will be slow on a worldwide level, but 2025’s meager 2.9% increase will still equate to more than 115 million new users. Facebook remains in the lead in most countries and regions, even though its share of internet users is declining.

Signalgate controversy puts Signal’s messaging security in the national spotlight

Article
Mar 28, 2025

Government missteps turned into a viral ad for privacy, giving Signal a rare shot at user loyalty in a market crowded by data-hungry giants.

Luxury Ecommerce 2024

Luxury Ecommerce 2024

Report
Nov 20, 2024

Luxury brands are grappling with downturns in the US and China, the largest markets for personal luxury goods, and will have to seize opportunities for growth from new markets and product innovation.

Mytheresa is confident about its ability to navigate China’s luxury slump

Article
Sep 23, 2024

Mytheresa expands China presence in long-term bet on luxury growth: While the retailer is bullish on its ability to woo big spenders, the country’s economic crisis and booming daigou industry could weigh on its near-term prospects.

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Alibaba opens up walled garden wider with WeChat Pay tie-up

Article
Sep 06, 2024

Like many other payment providers globally, Alibaba is opening up its walled garden to fight off antitrust scrutiny

Data Drop: 5 Charts on Retail Media Ad Spending in China

Data Drop: 5 Charts on Retail Media Ad Spending in China

Report
Jul 15, 2024

As China’s retail media advertising market begins to mature, off-site channels—including WeChat and Douyin, TikTok's sister app in China—will increasingly drive growth.

Data Drop: 5 Charts on Worldwide Social Network Users

Data Drop: 5 Charts on Worldwide Social Network Users

Report
Jun 25, 2024

Here are five charts that size social network usage on a worldwide level by platform and by country and region.

The State of Payment Transaction Types

The State of Payment Transaction Types

Report
Apr 26, 2024

In the fourth of five reports in our “Payments Ecosystem” collection, we look at what’s influencing growth across P2P, remittance, bill pay, payroll, and B2B transactions—and what it means for payment providers.

Key Participants in a Payment Transaction 2024

Key Participants in a Payment Transaction 2024

Report
Feb 23, 2024

Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.

China Ecommerce Explainer

China Ecommerce Explainer

Report
Nov 28, 2023

No other market in the world comes close to China when it comes to ecommerce. Its highly competitive digital market has spurred retail innovations that are making their way around the world.

Luxury Ecommerce 2023

Luxury Ecommerce 2023

Report
Oct 09, 2023

As the dust settles on luxury’s big post-pandemic rebound, high-end brands will have to become savvier and more flexible to meet evolving consumer demands.

China Douyin Social Commerce Forecast 2023

China Douyin Social Commerce Forecast 2023

Report
Sep 14, 2023

Douyin, TikTok's Chinese sibling, is about to become China’s largest social platform. It's also crashing the country’s ecommerce party. Already the fourth largest online shopping platform by sales, its market share is rapidly approaching JD.com's.

Age verification is Amazon One’s new strategy for biometric POS expansion

Age verification is Amazon One’s new strategy for biometric POS expansion

Article
May 24, 2023

Moving away from retail can help it overcome growth roadblocks, while a look to China could signal what’s coming for the space

Chinese Ecommerce in the US

Chinese Ecommerce in the US

Report
May 19, 2023

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

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