Because data clean room technology is so new, it involves a lot of trial and error for marketers to get their strategy right. However, there are ways that brands can set themselves up for success, including creating a strategy that can be used across multiple clean rooms, having an identity solution in place, and working toward a holistic customer view.

Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.

Watch the on-demand replay of our webinar, Crypto Payments 2022, as our analysts discuss US crypto payment user growth and global crypto transaction value growth trends, as well as drivers and inhibitors.

Watch the on-demand replay of our webinar, The Bank in 2025, as we discuss 4 trends reshaping the industry and how banks can thrive in a fast-changing financial services landscape.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Criteo's Todd Parsons, chief product officer. He discussed how marketers can enhance their contextual campaigns, shape their future marketing strategy, and ultimately drive better outcomes for their business.

In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, discussed how brand and retail marketers can navigate these trends, and win the hearts, minds, and wallets of today’s consumers.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nielsen’s Brian Fuhrer, senior vice president, product strategy. He discussed how streaming provides new monetization opportunities for marketers.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures’ Michael McCue, head of performance marketing. They discussed the solutions RBC Ventures put in place prior to iOS privacy updates, the results they’re seeing, and how their strategy is now evolving.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Redpoint Global's John Nash, chief marketing and strategy officer. He shared how to utilize your customer data to create tailored experiences in the context and cadence of your consumer.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe's Nina Caruso, senior product marketing manager. She discussed how to bring new teams into the fold, update KPIs, and expand their people and process programs to fully realize the potential of complete data management with a CDP.

More brands and agencies are using connected TV (CTV) as a direct-response performance channel. MNTN’s CTV ad platform saw a nearly 70% year-over-year increase in the number of advertisers compared to Q4 2019.

Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.

In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year.

eMarketer moderates a Tech-Talk Tuesday presentation featuring Haylee Adkins, vice president of strategy and customer success at Drawbridge. Haylee will discuss the successful approaches brands are taking today to adopt and execute a multi-resolution approach to targeting and attribution.

eMarketer moderates a Tech-Talk Tuesday presentation with Origami Logic’s expert panel, where you can examine these research findings and discover how Diageo’s in-house programmatic team, is working to find better, faster and simpler ways to maximize effectiveness and efficiency.

In this Meet the Analyst Webinar, eMarketer principal analyst Andrew Lipsman discusses what to expect for the US retail and ecommerce markets, and highlights the 10 key trends that will have the biggest impact on shopper behavior and retailer performance in the year ahead

eMarketer moderates a Tech-Talk Tuesday presentation featuring Mike Madden, Head of Commercial Demand Generation at Marketo. He discusses the actionable takeaways from implementing bounce management campaigns to segmentation strategies for higher deliverability and click-through rates.

eMarketer moderates a Tech Talk Tuesday presentation featuring Craig Peasley, director of product marketing at Adobe. Craig discusses how D2C companies are optimizing and running their entire businesses based on real-time insights across every step of the customer’s journey.

In this Meet the Analyst webinar, eMarketer principal analyst Jillian Ryan explores insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire life cycle; from the top of the funnel, through purchase and even as part of the renewal stage.

In this Meet the Analyst webinar, we explore how artificial intelligence (AI) technologies are disrupting core marketing and advertising functions. During this webinar, we'll discuss how to navigate the wide array of solutions and avoid potential pitfalls, including five best practices for using AI in your company’s operations.