Last year, consumers had their shopping habits upended. They had to rely on new technologies and experiences, everything from click-and-collect to proximity payments to augmented reality (AR). While these experiences may not sustain their 2020 growth rates, consumers are still gravitating to these experiences—and sticking with them.
In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, discussed how brand and retail marketers can navigate these trends, and win the hearts, minds, and wallets of today’s consumers.
Join this webinar, made possible by Oracle Advertising and Customer Experience, and explore:
- How to make online and offline transactions more frictionless
- The benefits of embracing a first-party data mindset
- How to turn cross-channel experiences, like click-and-collect and returns, into competitive advantages
- Techniques to improve discoverability through AR and remote video
- Plus! Holly Simmons, global vice president of product strategy at Oracle Advertising and Customer Experience, joins the conversation