The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape. In just one year, Nielsen estimates that among homes that can stream the share has gone from 18% to nearly 30%.
With expanded measurement capabilities, marketers can see the true scale of the growing streaming ecosystem and measure the impact of new revenue to include branded in-show integrations.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nielsen’s Brian Fuhrer, senior vice president, product strategy. He discussed how streaming provides new monetization opportunities for marketers.
Watch this webinar and learn:
Brian Fuhrer is senior vice president, product strategy at Nielsen. Brian leads Nielsen’s national and cross-platform television audience measurement initiatives and is focused on developing measurement solutions for the dramatic changes happening within the subscription video on demand and direct to consumer industry.
Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.