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Walmart+ Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart+

What the ‘recession-proof’ pet care category shows about retail ecommerce

Article
Jun 15, 2023

Inflation for pet food and services was over 10% in April, according to the US Bureau of Labor Statistics. But the category has won a reputation of being somewhat recession-proof, thanks to its necessity for pet owners. “People will be spending more on the pets that they have already, despite the fact that it’s been a relatively inflation-wary populous,” said our analyst Jeremy Goldman on a recent episode of our “Behind the Numbers: Reimagining Retail” podcast.

Reimagining Retail: How the valued benefits of retail memberships have changed and some creative recommendations

Audio
May 31, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss exactly how much of the retail membership market Amazon Prime has gobbled up, whether Walmart+ is even competing with Amazon, and how valued benefits have shifted. Then, for "Pop-Up Rankings," we rank our top four creative recommendations for what retail memberships could offer members. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

Amazon will account for more than half of US paid retail membership fee revenues

Amazon will account for more than half of US paid retail membership fee revenues

Article
May 16, 2023

Amazon Prime will make up 53.1% of US paid retail membership fee revenues this year, according to our estimates.

Revenue growth has slowed despite the influx of new paid retail memberships

Revenue growth has slowed despite the influx of new paid retail memberships

Article
May 15, 2023

Many retailers launched paid memberships over the past three years. For the most part, they were intended to increase revenues and build loyalty during the pandemic-driven ecommerce boom. But the slowdown in revenue growth indicates that consumers are only willing to spend so much on retail subscriptions, particularly amid economic uncertainty.

What marketers need to know about Walmart in 5 charts

What marketers need to know about Walmart in 5 charts

Article
May 12, 2023

Walmart lags behind Amazon in total ecommerce sales, retail media ad dollars, and retail subscriptions. But there may be ways for it to minimize the gap in certain areas, namely search and AI capabilities.

Retail Memberships Forecast 2023

Retail Memberships Forecast 2023

Report
May 08, 2023

Amazon, Costco Wholesale, and other retailers now face an uphill battle to win recurring revenues in the era of subscription fatigue.

Walmart gives its digital storefronts a facelift

Article
Apr 03, 2023

Walmart looks to improve its online shopping experience: The retail giant cut down clutter on its revamped website and app to entice shoppers to browse and buy.

The Daily: Streaming TV's price ceiling, Roblox's new ad rules, and why Walmart+ resonates with affluent consumers

Audio
Mar 31, 2023

On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.

Amazon looks to same-day delivery to spur growth

Amazon looks to same-day delivery to spur growth

Article
Feb 27, 2023

Amazon expands its ultrafast delivery options: The retail giant is investing in same-day delivery amid growing competition from Target and others.

Walmart adopts Amazon’s playbook to attract and maintain Walmart+ members

Walmart adopts Amazon’s playbook to attract and maintain Walmart+ members

Article
Jan 26, 2023

Walmart is undergoing a “much broader shift,” said our analyst Sky Canaves on our “Behind the Numbers: Reimagining Retail” podcast. Where Walmart was once seen as primarily a retailer, it’s pivoting into tech and services. Walmart’s business remains rooted in grocery, but through its retail as a service and Walmart+ offerings, it’s expanding that flywheel.

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Reimagining Retail: How Walmart is staying in the online shopping race with Amazon, and what the future holds

Audio
Jan 24, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the power of Walmart: how Walmart is trying to stay in the online shopping race with Amazon, how Walmart+ is getting on, and what to make of its retail as a service offerings. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of Walmart. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

The Daily: Very specific 2023 predictions—Amazon redefines ads, BeReal's revenue model, and TV measurement

Audio
Dec 19, 2022

On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: what will happen with TV ad measurement's single currency, how BeReal will make money, how Amazon will redefine advertising, what a Walmart+ and Paramount+ tie-up would look like, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.

The Power of Walmart

The Power of Walmart

Report
Nov 21, 2022

This report looks at 12 of Walmart’s most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.

Why Walmart has a case of the (Cyber) Mondays

Why Walmart has a case of the (Cyber) Mondays

Article
Nov 21, 2022

Walmart takes a shot across the bow at Amazon: The retailer’s latest holiday marketing campaign aims to go after Amazon’s dominance of online shopping holidays.

Amazon Prime and Walmart+ go head-to-head for new subscribers

Amazon Prime and Walmart+ go head-to-head for new subscribers

Article
Nov 08, 2022

Amazon and Walmart adopt varying tactics to juice subscriber growth: Amazon is going after college students with its beefed-up music offering while Walmart doubles down on value.

Will soaring Thanksgiving food costs drive new shoppers to discount grocers?

Will soaring Thanksgiving food costs drive new shoppers to discount grocers?

Article
Nov 04, 2022

Thanksgiving food costs are expected to soar 13.5% this year: Walmart, Aldi, and Lidl aim to use discounts on turkey, stuffing mix, and other holiday ingredients to attract new customers.

Q3 2022 Digital Video Trends

Q3 2022 Digital Video Trends

Report
Sep 27, 2022

Major streaming services like Netflix and Disney+ dive into advertising while more viewers cut the pay TV cord.

Walmart beats expectations in Q2 as inflation drives shoppers across income brackets to seek deals

Walmart beats expectations in Q2 as inflation drives shoppers across income brackets to seek deals

Article
Aug 17, 2022

Inflation gives Walmart a chance to shine: The retailer’s emphasis on value and low prices is attracting both low- and high-income shoppers and enabling it to retain grocery dominance.

How Walmart took on inflation

Article
Aug 16, 2022

Walmart’s latest earnings showed inflation is still making an impact but not as big as analysts expected.

Walmart+ membership needs to do more than copy Amazon to succeed

Walmart+ membership needs to do more than copy Amazon to succeed

Article
Aug 15, 2022

Walmart courts affluent audiences to make up for shoppers trading down: But the retailer’s attempts to grow its Walmart+ membership base look increasingly desperate.

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