Unilever Trends & Statistics

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Unilever’s top 30 brands helped power the company to 4% YoY growth in Q4

Unilever’s top 30 brands helped power the company to 4% YoY growth in Q4

Article
Feb 13, 2025

Unilever’s 30 largest brands grew 5.3% YoY in Q4: That significantly outpaced the company’s overall 4% growth rate, which was just shy of analysts’ expectations.

Ben & Jerry’s sues parent Unilever for muzzling its Palestinian rights advocacy

Ben & Jerry’s sues parent Unilever for muzzling its Palestinian rights advocacy

Article
Nov 14, 2024

Tensions between Ben & Jerry’s and Unilever reach a boiling point: The ice cream brand sued its parent company for breaking its promise to allow the subsidiary to set its own social mission.

Keurig acquires Ghost to gain a foothold in the $23 billion energy drink industry

Article
Oct 24, 2024

Keurig hopes to capitalize on energy drink boom with Ghost acquisition: The CPG company leaned into the category after weaker-than-expected Q3 sales.

Conagra’s sales fall as CPGs struggle to win shoppers

Conagra’s sales fall as CPGs struggle to win shoppers

Article
Oct 02, 2024

Conagra’s Q1 miss reflects the challenging environment for CPGs: The company’s sales and volumes declined as shoppers’ shift to private labels looks set to last.

Reckitt Benckiser is the latest CPG company to trim its brand portfolio

Article
Sep 18, 2024

Reckitt Benckiser joins the pack of CPG companies looking to downsize: The Lysol maker plans to offload its homecare assets—and potentially its baby formula business—to focus on its core brands.

 X files federal antitrust lawsuit charging GARM with coordinating a platform boycott

X files federal antitrust lawsuit charging GARM with coordinating a platform boycott

Article
Aug 06, 2024

Elon Musk's X sues GARM and affiliates: Decline in ad revenues sparks legal battle over alleged advertising boycott over brand safety issues.

CPG recovery is uneven as cost pressures exacerbate market bifurcation

CPG recovery is uneven as cost pressures exacerbate market bifurcation

Article
Apr 25, 2024

Shoppers are beginning to trade back up to premium CPG brands: While volume growth is recovering at Unilever and Kimberly-Clark, pressure on lower-income consumers is hurting Nestlé and PepsiCo.

Brand Safety 2024

Brand Safety 2024

Report
Apr 10, 2024

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

Retail media adds another wrinkle to retailer-supplier price negotiations

Article
Apr 05, 2024

Retail media complicates price talks between retailers and suppliers: Hardline tactics like pulling products from shelves can make brands reluctant to invest in RMNs, forcing concessions.

More shoppers prefer to buy store brands over national labels

More shoppers prefer to buy store brands over national labels

Article
Sep 22, 2023

Private labels are narrowing the gap with national brands: Nearly five in 10 shoppers prefer store brands due to quality and variety.

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How AI is changing cloud services

How AI is changing cloud services

Article
Aug 15, 2023

Data center industry growth is on the horizon as AI adoption rises, with cloud giants like AWS leading the shift from the “Cloud Era” to the “AI Era.”

Retailers plan to keep raising prices in 2023

Article
Feb 21, 2023

Over half of retailers plan to raise prices this year: But any additional profitability may be wiped out by declining consumption from cash-strapped shoppers.

Retail Media Explainer

Retail Media Explainer

Report
Feb 16, 2023

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

Grocers fight back against supplier price hikes

Grocers fight back against supplier price hikes

Article
Feb 01, 2023

Grocers are less willing to put up with price hikes as inflation eases: Whole Foods is the latest retailer to ask suppliers to lower prices to relieve pressure on consumers.

Unilever calls for a set of retail media network advertising standards

Article
Jan 26, 2023

Does a set of standards devalue retail media networks’ walled gardens? Unilever is trying to convince the industry that it doesn’t, and is urging competitors to come together.

Procter & Gamble’s sales, volumes fall as price increases hurt demand

Procter & Gamble’s sales, volumes fall as price increases hurt demand

Article
Jan 20, 2023

Procter & Gamble is determined to push through price hikes: Despite falling sales volumes and softening demand, the CPG giant plans to continue raising prices to cover its costs.

Which retailers won (or lost) in 2022?

Which retailers won (or lost) in 2022?

Article
Dec 22, 2022

Which retailers and brands won (or lost) in 2022? Retailers that catered to the budget or luxury ends of the price spectrum did well, while those that dealt in discretionary categories like apparel and electronics saw the biggest drop-off in consumer spending.

5 tips for engaging Gen Z in TV marketing

Article
Oct 19, 2022

The digitally native generation does not watch TV the same way baby boomers, Gen Xers, and even millennials might. Here are five tips we picked up at NYC Advertising Week that marketers can use to engage Gen Z with TV.

How consumers’ eating habits are changing

How consumers’ eating habits are changing

Article
Aug 15, 2022

A flurry of forces is changing how consumers eat and drink: Rising grocery costs, shifting work patterns, and practical considerations are causing people to adjust their dining habits.

Retail Media Ad Spending Forecast 2022

Retail Media Ad Spending Forecast 2022

Report
Aug 08, 2022

In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.

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