While traditional TV ad spending will struggle for growth in the coming years, digital video will not. A portion of digital video spend will go to the nascent CTV space, but traditional broadcasters are also developing their own streaming services (with BVOD ad spend rising at a far faster rate than traditional TV spend). Overall, the advertising opportunity for CTV remains small.

This year, TikTok users in the UK will grow by 12.6% for a total of 17.5 million. TikTok, which overtook Twitter users last year, will surpass Snapchat users by year-end and continue its upward climb.

The number of digital video viewers in the UK continues to grow. This year, almost three-quarters (74.9%) of the population, totaling 50.6 million, will watch digital video.

Digital habits were supercharged through the pandemic. For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on. And younger, more digital generations appear to be quite picky.

UK regulators warn that banks must be able to prove that AI use in loan applications won’t worsen discrimination against minorities.

Investment soared sevenfold in 2021 for UK-based fintechs—here’s why we expect that trend to carry through 2022.

The share of food and beverage ecommerce sales in the UK will rebound to pre-pandemic levels in the coming years.

Holiday sales in the UK this year will grow by 8.1% from last year, with ecommerce sales growth rates stabilizing after spiking in 2020.

Over the past five years, neobanks have advanced on two fronts: user growth and richness of mobile functionality. But they’re still chasing profitability, launching new financial services offerings and reserving some of their most innovative features for paying customers. This second annual study stacks up the top four UK neobanks against one another, scoring their mobile app capabilities based on consumer demand for 48 emerging features.

Here are the 10 most visited fashion sites in the UK

The depth and lasting impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery.

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.

eMarketer senior analyst Bill Fisher discusses one thing that summed up 2019 for him, as well as some of his predictions for 2020, focusing on the UK.

Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.

In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.

Last year, 81.4% of global consumers reported ordering items online for in-store pickup (up nearly 30% from the year prior) as more consumers are drawn to the service’s convenience and speed.

Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.

Total media ad spending worldwide will reach $628.63 billion in 2018, a 7.4% gain over last year. Mobile advertising’s share of spend is expected to climb to 29.2% this year.