Chase launched an exclusive travel series, Sapphire Reserve Trips, eligible for Sapphire Reserve cardholders, per a press release. Cardholders will receive 8X points for any Chase Travel booking and can maximize points with Points Boosts, which gives members another 2X points at hotels and flights booked with select airlines through Chase Travel. Chase’s promotions of experiential, exclusive, and personalized rewards is critical to capture more wealthy millennials and Gen Zers into their ecosystem. To avoid disappointment from cardholders, issuers should cap enrollment for trips to prevent overcrowding found at premium airport lounges and preserve a private experience for a select group of cardholders.

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

Saudi Arabia and the UAE have some of the most digitally engaged consumers in the world. Here’s how they stack up globally.

As sales growth of luxury goods slows in established markets, brands will expand in emerging regions like the Middle East. There, rising wealth among a young population that’s bringing their spending home will boost demand.