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Twitter Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Twitter
Fakes, frauds, and fictitious accounts: How bots and spam are influencing advertising, commerce, and media

Fakes, frauds, and fictitious accounts: How bots and spam are influencing advertising, commerce, and media

Article
Jul 21, 2022

Amazon, Twitter, and HBO Max are all dealing with fraud: Spam and fakery are affecting multiple facets of the digital economy.

Shopify looks to logistics, social commerce to spur growth

Shopify looks to logistics, social commerce to spur growth

Article
Jul 20, 2022

Shopify broadens the services it offers merchants: It partnered with YouTube to allow creators and merchants to sell products on their channels and bolstered its logistics platform by buying Deliverr.

Funding is still flowing to AI startups, but flexibility is a must

Article
Jul 18, 2022

AI startups target corporate fear: Mounting recession anxiety is infusing accounting AI startups with cash. Long-term investor interest in AI applications will remain diverse, but startups may have to pivot.

The Daily: Elon Musk doesn't want Twitter anymore—ramifications for both, and what happens next

Audio
Jul 15, 2022

On today's episode, we discuss what to make of Elon Musk trying to pull out of the Twitter deal, the ramifications for both parties, and how advertisers will likely view the platform going forward. Tune in to the discussion with our analyst Jasmine Enberg.

Microsoft, Gopuff are latest to trigger layoffs, but tech’s hiring boom continues

Article
Jul 14, 2022

The layoff-hiring puzzle: In what seems like a paradox, scores of layoffs coincide with hiring growth. Tech moves away from broad expansion plans while still needing software innovation to stay afloat.

Twitter takes Musk to court as a last resort

Article
Jul 14, 2022

Twitter up in arms: The social media company is fighting for its life and going after Elon Musk for disrupting its operations, destroying stockholder value, and walking away.

Twitter moves to sue Elon Musk for abandoning purchase agreement

Article
Jul 12, 2022

Twitter’s value topples: Elon Musk withdraws from the $43.4B deal and causes a $2.5B drop in Twitter’s market value. A lawsuit could produce a range of possible outcomes for both parties.

As Twitter sheds headcount, the company appears headed for a legal battle with Elon Musk

As Twitter sheds headcount, the company appears headed for a legal battle with Elon Musk

Article
Jul 11, 2022

Twitter teetering as acquisition deal likely canceled: Twitter lays off 30% of its talent acquisition team as the company is seemingly in limbo.

What’s next for Twitter users?

What’s next for Twitter users?

Article
Jul 11, 2022

In the US, Twitter will lose 1.4 million monthly users between 2022 and 2026. Many of those defectors will be people who joined in the initial years of the pandemic—for updates on COVID-19 and the 2020 presidential election—but are leaving out of news fatigue or in pursuit of other content.

The Daily: How to fix Twitter, a YouTube Shorts milestone, and what Sheryl Sandberg leaving Meta means

Audio
Jul 05, 2022

On today's episode, we discuss how Twitter could reinvent itself to become a new social network model, what its current to-do list looks like, and whether it would make sense to can some of its more recent initiatives. "In Other News," we talk about what Sheryl Sandberg leaving Meta means for the company and the significance of a YouTube Shorts milestone. Tune in to the discussion with our analyst Debra Aho Williamson.

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What a potential Musk takeover means for Twitter

What a potential Musk takeover means for Twitter

Article
Jul 05, 2022

In April, Elon Musk entered an agreement with Twitter to buy the platform for roughly $44 billion.

Beijing-linked disinformation campaign targets rare-earth mineral industry

Article
Jun 30, 2022

Energy independence undermined: A group is using propaganda to keep other countries dependent on rare-earth minerals from China. As more disinformation looms, social media companies could help stop it.

Social Media Update Q2 2022

Social Media Update Q2 2022

Report
Jun 30, 2022

In this report, we look at the most important updates among the leading social platforms in Q2 and how those changes will impact marketers.

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Article
Jun 28, 2022

This year, 4.0 million Gen Zers (born between 1997 and 2012) will become social network users, up 8.4% over 2021.

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Article
Jun 28, 2022

Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.

Musk’s vision for Twitter includes authenticated payments with user fees

Musk’s vision for Twitter includes authenticated payments with user fees

Article
Jun 21, 2022

The outspoken business magnate outlined his visions for the Big Tech in a company all-hands.

US Social Media Usage 2022

US Social Media Usage 2022

Report
Jun 16, 2022

US social network user growth has slowed to a crawl, and that means the social platforms will compete fiercely for users and engagement. Marketers should optimize their spending to take advantage of shifting consumer behaviors.

Canada Time Spent with Media 2022

Canada Time Spent with Media 2022

Report
Jun 07, 2022

Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.

Big Tech is reacting to a shaky economy. Here's what that means for advertising.

Big Tech is reacting to a shaky economy. Here's what that means for advertising.

Article
Jun 06, 2022

Tech’s reshuffling makes spending tough for marketers: The industry is refocusing on advertising, which is still shaky from a year of changes.

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