Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Twitter Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Twitter
Federal government and most other industries scramble to hire laid-off tech workers

Federal government and most other industries scramble to hire laid-off tech workers

Article
Dec 05, 2022

Veterans Affairs wants to be ‘best place’ for laid-off tech workers: Tech layoffs increased in November, but other sectors have a window of opportunity to scoop them up.

The Daily: Our relationship with social media, a 2023 trend, and people's views of Twitter advertisers

Audio
Dec 05, 2022

On today's episode, we discuss the various chapters of social media, teens' relationship with the medium, and what this tells us about its future. "In Other News," we talk about how people view companies that advertise on the current version of Twitter and sneak a peek at one of our 2023 social media trends. Tune in to the discussion with our analysts Debra Aho Williamson and Jasmine Enberg.

Twitter squares off against Apple

Article
Nov 30, 2022

The wealthiest person vs. the most valuable company: Elon Musk is attacking Apple for ceasing advertising and threatening to pull Twitter from its App Store, setting up a monumental clash he can’t possibly win.

Are intensifying Tesla safety recalls a symptom of a leadership vacuum?

Are intensifying Tesla safety recalls a symptom of a leadership vacuum?

Article
Nov 22, 2022

Tesla’s safety recall pileup: Hyperscaling production is taking a toll on vehicle safety and quality control. The carmaker’s approach to fixing problems with over-the-air firmware updates could be part of the problem.

Big Tech in chaos as layoffs, losses add up

Big Tech in chaos as layoffs, losses add up

Article
Nov 21, 2022

The Great Tech Recession: Tech’s losses accrue with Twitter chaos and Big Tech bleeding money and workers. The industry is losing its connection with the consumers and talent who built it.

The Weekly Listen: Is the age of social media ending, newsletter dollars, and do fewer ads equal better ROI?

Audio
Nov 17, 2022

On today's episode, we discuss whether the age of social media is ending, if fewer ads equal greater ROI, more streaming platforms testing the sports waters, how newsletters are making money, whether the Cyber Five have lost their luster, an explanation of Twitter's advertising exodus, how long humans can live for now (and in the future), and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.

How Apple, Google, Amazon, and Twitter seek to disrupt finance

Article
Nov 16, 2022

Here’s what Apple, Google, Amazon, and Twitter are doing to build out a space in financial services—and how Big Tech’s expansion into banking will impact the industry.

Musk warns of possible Twitter bankruptcy as execs bail and contractors are ousted

Article
Nov 15, 2022

Twitter’s fallout deepens: More jobs cuts, departures of executives, and distressed debt pose existential concerns for the social media company. Pressure to monetize the platform isn’t enough to save it.

Salesforce lays off workers as tech, banks buckle under interest rate hike

Salesforce lays off workers as tech, banks buckle under interest rate hike

Article
Nov 14, 2022

Activist investor pressures Salesforce to slash staff: A string of tech layoffs last week follows the Fed’s interest rate hike. But tech talent scavengers should keep companies on their toes.

Rethinking Twitter marketing in 5 charts

Rethinking Twitter marketing in 5 charts

Article
Nov 09, 2022

Advertisers are ditching a tumultuous Twitter in the wake of Elon Musk’s erratic behavior, combined with an underwhelming (or downright concerning) earnings season for Big Tech.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

The Weekly Listen: Early changes at Twitter, stores within stores, and a drone Candy Crush ad

Audio
Nov 09, 2022

On today's episode, we discuss what to make of the early changes at Twitter, whether stores within stores really work, what to expect now that Netflix Basic With Ads is here, a drone Candy Crush ad in the sky, Sainsbury's playing the loyalty long game, an explanation of the ways US consumers cut costs, how much Americans love cheese, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.

Layoffs, rehirings, losses, and bans expose the tumult at Twitter

Article
Nov 08, 2022

Chaos reigns at Twitter: The company takes on an impulsive character as it lays off half its staff but then implores ex-employees to return. Advertisers are pausing while new features are stalled until after the midterm elections.

Mastodon usage spikes after Musk’s Twitter takeover

Article
Nov 08, 2022

Twitter chaos gives fuel to alternative app: Despite Mastodon’s recent gains, its limitations won’t bring widespread adoption.

Feds might probe Musk’s Twitter purchase, FCC commissioner calls for TikTok ban

Feds might probe Musk’s Twitter purchase, FCC commissioner calls for TikTok ban

Article
Nov 03, 2022

Twitter and TikTok regulatory losses would be Meta’s gain: Musk’s Twitter acquisition has attracted federal scrutiny and TikTok could get banned. There might be hope for Facebook and Snapchat after all.

The Daily: What happens now that Musk owns Twitter, livestream shopping in the West, and Pinterest outperforms

Audio
Nov 02, 2022

On today's episode, we discuss what will happen with Twitter in the short term, how advertisers are now looking at an Elon Musk-run Twitter, and expectations for the direction of the company. "In Other News," we talk about whether livestream shopping will ever be a thing in the West and why Pinterest was able to outperform its peers in Q3. Tune in to the discussion with our analyst Jasmine Enberg.

Twitter enters its era of uncertainty

Article
Nov 01, 2022

Twitter in transition: Upheaval follows the leadership change at Twitter as it grapples with ramping up profits and drumming up advertising revenue just as brands and users question its content moderation policies.

Twitter to bring in $1 billion less from ads than previously predicted

Article
Nov 01, 2022

Twitter’s global ad revenues will reach $4.67 billion this year, up 4.9% from 2021. This projection is a downgrade of nearly $1 billion from our March forecast, as social media ad revenues have taken a hit across the board.

Social Commerce and the Path to Purchase

Social Commerce and the Path to Purchase

Report
Oct 26, 2022

There’s still a large percentage of social media users who don’t buy via social. Understanding what makes current social buyers buy can help brands and platforms increase sales and potentially grow their customer bases.

The Weekly Listen: Can Musk (or anyone) help Twitter, selling a moment, and physical stores as a media channel

Audio
Oct 13, 2022

On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.

How social media platforms performed in Q3 2022

Article
Oct 12, 2022

Q3 wasn’t an easy quarter for Meta. Snap is in a tough spot. TikTok was the elephant in the room amid its rivals’ disappointing Q2 earnings calls.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or