What is truly promising with generative AI, and when should content marketers stay human? Here’s how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.

Salesforce-owned Slack announced Canvas, an integrated feature that allows users to create and edit documents without leaving the application.

Adobe announced last week that it’s buying design platform Figma for $20 billion (or roughly half a Twitter). The news came shortly after Canva announced an expansion of its user-friendly design suite.

The transformation of technology and systems has given rise to a whole new host of responsibilities for B2B Tech CMOs, but most will tell you that the future of the role is focused on providing a holistic customer experience to ensure growth and loyalty.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna talks about YouTube's algorithm for video recommendations. YouTube will reach more than 190 million users this year. How much does its tool drive engagement?

In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman talks about the vast array of visual search tools out there, including eBay's latest entry into the emerging landscape.