Its MotionVFX acquisition strengthens Creator Studio for in-house teams and agencies and ramps up competition.

With 1 in 4 UK homes reached, AI optimisation trims CPC 75% and boosts ROI for brands.

The news: US consumers overall will slash their holiday spending about 5% this year, while Gen Zers expect to cut it 23%, per Inkl. Our take: We’ve seen this trend among Gen Zers in other areas of spending—such as prioritizing vacations over saving—meaning their habits are consistent. In preparation for the upcoming holiday season, financial institutions (FIs) can tap into this to demonstrate a deeper level of understanding of their Gen Z clientele. Last year we suggested marketing holiday budgeting tools. While that still holds, FIs should also customize the language of these tools to match customers’ actual goals. For example, instead of language about saving for the future, offer savings toward a goal that Gen Zers input themselves, such as a concert or vacation.

The news: Cohere launched Command A Reasoning, its first enterprise-tuned large language model (LLM). Designed for secure environments, the model handles agentic customer service, research, and automation tasks at scale. Its big-business focus is rooted in its ability to integrate with existing tools, support for on-premises deployment, and strict data controls. Our take: Enterprise AI is shifting from optional to operational. Vendors that deliver reliability, guardrails, and measurable value—like Command A Reasoning and Agentforce—will win long-term adoption over general-purpose models built for show, not scale.

On today’s podcast episode, we discuss how Americans’ feelings towards AI have changed this year, the gaps in concern between AI experts and the general public, and the best ways to get started with AI. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Vice President of Media Content and Strategy Henry Powderly. Listen everywhere and watch on YouTube and Spotify.

On today’s podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Principal Analyst Yory Wurmser.

The tool turns prompts into deployable software, opening doors for marketers and small teams, but human oversight is still necessary to avoid risky code.

DeepSeek’s affordable AI is a game-changer for marketers, but DeepSeek’s data privacy practices may scare off companies wary of Chinese server storage and security gaps

As genAI expands beyond chatbots, app categories like banking and messaging could see AI-driven disruption, reshaping mobile habits and spending trends

2024 saw a pivot to specialized AI agents and personalized search tools, with on-device AI driving adoption despite skepticism about added costs for smartphones.

While Gemini and cloud services drive record revenues, competition and global regulatory actions threaten its monopoly, particularly in search and advertising ecosystems

In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisions autonomously. In the 'Rankings' segment, we will rank the 5 AI risk categories that financial institutions must address in terms of importance. Join the conversation as host Rob Rubin chats with analysts Jacob Bourne and Grace Broadbent.

If ChatGPT Plus prices rise, users could turn to cheaper AI options in an increasingly crowded market.

Google’s AI-powered tools enable brands and retailers to develop creative, personalized retail media campaigns that captivate consumers and drive engagement. By using advanced data insights, these solutions can enhance campaign effectiveness and foster meaningful connections with shoppers.

On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT steps into the physical world. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.