Inaccurate coverage maps could delay broadband initiatives: SpaceX’s Starlink and Comcast have provided inaccurate coverage data, and now customers are challenging their claims.

NBCU announces Currency Council: The future of measurement is multicurrency—and the media giant continues to take a leadership role.

Global eSIM adoption is inevitable: 3.4B devices will be eSIM compatible by 2025. We can expect to see an increase in 5G connectivity in smartphones, laptops, tablets, and wearables.

An iPhone for preppers: Apple’s iPhone 14 is getting satellite connectivity. It’s the start of a race for mobile satellite connections that could eventually cover every square mile on earth.

T-Mobile’s App Insights is a learning moment for advertisers: The new tracking program has been called creepy as consumers protect their personal data.

Industries focus on savings and comfort as inflation bites: Marketers design messaging to help consumers cope with higher prices.

5G gains momentum through new applications: Consumer 5G adoption may have slowed down, but new markets for private 5G, additional functionality, and new applications are helping spread the bandwidth across industries.

T-Mobile ranks No. 1 for 5G, download speeds, and coverage in Q1: Leading network carriers with extra 5G capacity can grow 5G subscriptions and solidify a foothold in the MVNO space through prepaid partnerships.

Connected TV ad spending continues to expand substantially.

In this Meet the Analyst Webinar, Yory Wurmser, eMarketer principal analyst at Insider Intelligence, broke down our forecasts for retail mcommerce sales in the US. He also took stock of the leading factors driving that growth and what it means for retailers.

Four years from now, eMarketer estimates that mcommerce will account for over 10.4% of all retail sales in the US. To take advantage of that growth, retailers will need to double down on their efforts to find and serve a mobile audience.

AT&T and Verizon hope crowds returning to stadiums and music venues will provide attractive 5G use cases. But most consumers remain unaware of 5G—and new virus variants threaten to upend telecoms’ plans.

The US’ Big 3 carriers set to combat robocalls: Carriers met the deadline for implementing the STIR/SHAKEN caller ID technology designed to show callers’ true phone numbers.

Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

5G networks are operating in over 60 countries as of early 2021. This report reviews what the arrival of 5G means and focuses on some of the critical applications that will make it revolutionary.