In addition to building next-generation smart network infrastructure, 5G startups are piloting use cases across industries that take advantage of the performance advancements of 5G connections.

Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.

This report presents our inaugural forecast on US mobile network users. It focuses on 5G subscriptions, connections, and users, and profiles the major mobile telecom providers.

The US telecom industry has long been an advertising behemoth. While the telecom space has fewer companies than any of the other industries we track, these players are almost all huge spenders.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

The video streaming industry has become more competitive than ever, and marketers are figuring out how to build media plans around the fragmented market.

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.

Esports has evolved into a huge, global business with attractive marketing opportunities for brands looking to connect with young, digitally savvy and engaged fans.

5G is coming amidst a wave of hype. How much of the hype is warranted? This report takes a look at the reality of 5G and what it will mean for marketers, developers and media companies.

This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.

Five B2B brand marketing leaders talk about how they pushed through barriers, implementing marketing technology solutions at their organizations that integrate disparate data sources and make audience data actionable for advanced and targeted marketing practices.