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Super apps Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Super apps
Study shows strong super-app demand in the US, vindicating providers’ bundling trend

Study shows strong super-app demand in the US, vindicating providers’ bundling trend

Article
Dec 14, 2021

About two-thirds of US consumers want to integrate at least two of their digital activities, according to PYMNTS. Western users also seem receptive toward a bundled experience.

Insider Intelligence’s Banking Trends to Watch in 2022

Insider Intelligence’s Banking Trends to Watch in 2022

Report
Dec 10, 2021

As banking companies focus on meeting heightened consumer expectations for personalized experiences, 2022 may be another record-breaking year. These players will need to weigh partnerships with encroaching Big Tech competitors.

Insider Intelligence’s Mobile Trends to Watch in 2022

Insider Intelligence’s Mobile Trends to Watch in 2022

Report
Dec 02, 2021

Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.

Top 10 Trends in 2022

Top 10 Trends in 2022

Report
Nov 22, 2021

The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.

PayPal bets big on crypto payments future with international expansion

Article
Aug 24, 2021

The UK launch is its first international crypto expansion and anticipates the company’s super app goal.

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