Streaming Trends & Statistics

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US Disney+ Viewers on Track to Surpass Hulu by 2024

US Disney+ Viewers on Track to Surpass Hulu by 2024

Article
Sep 14, 2020

According to our latest estimates for over-the-top (OTT) video services in the US, Disney+ will have 72.4 million users this year, representing 32.1% of OTT viewers.

TikTok Sees Major Growth in the UK amid Pandemic

TikTok Sees Major Growth in the UK amid Pandemic

Article
Sep 10, 2020

TikTok’s future may be uncertain in the US, but its UK operations continue to grow robustly despite security concerns. According to our latest UK social network forecast, the Chinese-owned video platform will have several milestone moments this year and next.

Podcasting Is a Bright Spot amid Declining Digital Radio Spending

Podcasting Is a Bright Spot amid Declining Digital Radio Spending

Article
Sep 03, 2020

Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

US Twitch Usage Accelerates amid Lockdowns

US Twitch Usage Accelerates amid Lockdowns

Article
Sep 03, 2020

Video viewing platform Twitch is benefiting from coronavirus lockdowns in a big way in the US. Usage will jump 26.2% this year to 41.5 million, higher than the 37.5 million predicted in February.

AVOD Platforms Are an Ad Market Bright Spot amid the Pandemic

Article
Aug 31, 2020

Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.

The Pandemic Presents an Opportunity for Esports Viewership

The Pandemic Presents an Opportunity for Esports Viewership

Article
Aug 26, 2020

Esports viewership has not caught up to the media hype – but there could be upcoming growth opportunities.

The Pandemic Puts the Spotlight on a Rising Esports Industry

The Pandemic Puts the Spotlight on a Rising Esports Industry

Article
Aug 10, 2020

While the coronavirus pandemic caused every major US sports league to suspend its season, esports resumed relatively quickly. Leagues pivoted from competing inside venues to an online-only format where teams and production crews operated remotely. Despite any short-term struggles from large advertising downturns, the outlook for esports remains positive.

Peacock Reported 10 Million Sign-Ups, but Marketers Should Keep an Eye on Time Spent

Article
Aug 05, 2020

During its recent earnings call, Comcast said that NBCUniversal's new streaming service Peacock reached 10 million sign-ups since its soft launch in April this year.

UK Digital Trends by Generation 2020

UK Digital Trends by Generation 2020

Report
Jul 28, 2020

Young consumers have led the way in terms of digital habits and consumption through the pandemic, but older age groups have been forced to catch up. Some old habits may die hard in these groups, but the digital future has definitely been hastened.

Digital Video Ad Spending to Climb in Canada, Even During Pandemic

Article
Jul 23, 2020

Digital video is the lone silver lining in Canada’s ad market. Despite the pandemic, video ad spending will grow 3.6% this year to reach CA$2.18 billion ($1.64 billion).

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The Pandemic Is Accelerating Time Spent with Mobile Video and Gaming

Article
Jul 22, 2020

As Americans hunkered down under stay-at-home guidelines for much of March and April, they unsurprisingly consumed more mobile media. The added mobile time, however, wasn’t distributed equally.

Time Spent with Podcasts Will Dip amid the Pandemic, but It Should Rebound by 2022

Article
Jun 23, 2020

US adult listeners will spend an average of about 34 minutes a day on podcasts, according to our latest estimates. Time spent is 2 minutes less than last year due to the pandemic's impact on listening behavior, but it should return to pre-contraction levels by 2022.

Audio Takes a Hit in UK Time Spent amid the Pandemic

Article
Jun 16, 2020

With UK adults having so much time on their hands, it’s perhaps surprising to see audio struggling to hit the same, or at least similar, heights as video. However, with commuting (a key listening environment) essentially nixed, maybe this was to be expected after all.

Time Spent with Subscription OTT Video Content in the US Will Surpass an Hour for the First Time This Year

Article
Jun 11, 2020

The average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019, according to our latest estimates. That's an acceleration from 2019, when it grew by 15.0% year over year.

UK Time Spent with Media 2020

UK Time Spent with Media 2020

Report
May 06, 2020

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

France and Germany Time Spent with Media 2020

France and Germany Time Spent with Media 2020

Report
May 05, 2020

This report explores our latest forecast for time spent with media in France and Germany, and how COVID-19 will affect media usage patterns in 2020 and beyond.

China Time Spent with Media 2020

China Time Spent with Media 2020

Report
May 01, 2020

This report explores our latest forecast for time spent with media in China, and how the coronavirus pandemic will impact our forecast for 2020 and beyond.

Despite a Slowdown in 2019, Netflix Sees Reacceleration of Subscribers in Q1 2020

Article
Apr 27, 2020

Netflix added 2.31 million net new paid subscribers in the US and Canada in Q1 2020, bringing the region's total subscriber count to 69.97 million. That's growth of about 5% year over year. The company attributed stronger worldwide growth to increased media consumption during quarantines.

Attitudes Toward Coronavirus Vary Among Age Groups; Marketers Will Need to Look Past Anecdotal Stereotypes

Article
Apr 09, 2020

New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.

How Could Disney+ Reshape Kids’ Digital Video Consumption?

How Could Disney+ Reshape Kids’ Digital Video Consumption?

Article
Feb 18, 2020

Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.

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