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Streaming Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Streaming
The Global Media Intelligence Report 2020

The Global Media Intelligence Report 2020

Report
Oct 15, 2020

The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.

Spain Will Have Over 20 Million Subscription OTT Service Users by 2021

Spain Will Have Over 20 Million Subscription OTT Service Users by 2021

Article
Oct 02, 2020

In Spain, streaming platforms are increasingly vying for projects, talent, and viewers. Netflix began producing originals in Spain in 2016 and opened its first European production hub in Madrid in the Spring of 2019. However, as a result of this competition, HBO Spain has doubled down on producing series in Spain in 2019, increasing investment from Amazon Studios, as well as continued investment from Viacom, ATRESMEDIA, and telecom behemoths like Orange & Movistar.

US Programmatic Podcast Ad Spending Will Double in 2020

US Programmatic Podcast Ad Spending Will Double in 2020

Article
Sep 25, 2020

Programmatic podcast ad spending, which we are forecasting for the first time this year, is growing at a fast rate from a small base.

Entertainment Digital Ad Spend Will Rebound More than 20% in 2021

Article
Sep 22, 2020

With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.

US Pay TV Suffers Historic Cord-Cutting

US Pay TV Suffers Historic Cord-Cutting

Article
Sep 21, 2020

While pandemic-driven lockdowns may have benefited certain forms of media, the traditional pay TV industry is not one of them. In fact, cable, satellite, and telecom TV providers will lose the most subscribers ever.

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US Disney+ Viewers on Track to Surpass Hulu by 2024

US Disney+ Viewers on Track to Surpass Hulu by 2024

Article
Sep 14, 2020

According to our latest estimates for over-the-top (OTT) video services in the US, Disney+ will have 72.4 million users this year, representing 32.1% of OTT viewers.

TikTok Sees Major Growth in the UK amid Pandemic

TikTok Sees Major Growth in the UK amid Pandemic

Article
Sep 10, 2020

TikTok’s future may be uncertain in the US, but its UK operations continue to grow robustly despite security concerns. According to our latest UK social network forecast, the Chinese-owned video platform will have several milestone moments this year and next.

Podcasting Is a Bright Spot amid Declining Digital Radio Spending

Podcasting Is a Bright Spot amid Declining Digital Radio Spending

Article
Sep 03, 2020

Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

US Twitch Usage Accelerates amid Lockdowns

US Twitch Usage Accelerates amid Lockdowns

Article
Sep 03, 2020

Video viewing platform Twitch is benefiting from coronavirus lockdowns in a big way in the US. Usage will jump 26.2% this year to 41.5 million, higher than the 37.5 million predicted in February.

AVOD Platforms Are an Ad Market Bright Spot amid the Pandemic

Article
Aug 31, 2020

Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.

The Pandemic Presents an Opportunity for Esports Viewership

The Pandemic Presents an Opportunity for Esports Viewership

Article
Aug 26, 2020

Esports viewership has not caught up to the media hype – but there could be upcoming growth opportunities.

The Pandemic Puts the Spotlight on a Rising Esports Industry

The Pandemic Puts the Spotlight on a Rising Esports Industry

Article
Aug 10, 2020

While the coronavirus pandemic caused every major US sports league to suspend its season, esports resumed relatively quickly. Leagues pivoted from competing inside venues to an online-only format where teams and production crews operated remotely. Despite any short-term struggles from large advertising downturns, the outlook for esports remains positive.

Peacock Reported 10 Million Sign-Ups, but Marketers Should Keep an Eye on Time Spent

Article
Aug 05, 2020

During its recent earnings call, Comcast said that NBCUniversal's new streaming service Peacock reached 10 million sign-ups since its soft launch in April this year.

UK Digital Trends by Generation 2020

UK Digital Trends by Generation 2020

Report
Jul 28, 2020

Young consumers have led the way in terms of digital habits and consumption through the pandemic, but older age groups have been forced to catch up. Some old habits may die hard in these groups, but the digital future has definitely been hastened.

Digital Video Ad Spending to Climb in Canada, Even During Pandemic

Article
Jul 23, 2020

Digital video is the lone silver lining in Canada’s ad market. Despite the pandemic, video ad spending will grow 3.6% this year to reach CA$2.18 billion ($1.64 billion).

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