Streaming Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Streaming

How TikTok has changed the social media landscape

Article
Mar 30, 2023

TikTok has broken social media with its addictive short-form videos, according to The Economist. While “broken” may be a bit strong, our analyst Debra Aho Williamson agrees that TikTok has irrevocably changed the way we engage with social media, including how much time we spend on the platform.

Latin America Digital Video Forecast 2023

Latin America Digital Video Forecast 2023

Report
Mar 30, 2023

Latin America’s digital video audience will be the second largest in the world this year. As greater adoption of paid and ad-supported streaming services takes hold, the region will remain a key market for new user growth on the international stage. Here are our latest forecasts.

YouTube’s ad business took a hit in H2 2022

YouTube’s ad business took a hit in H2 2022

Article
Mar 30, 2023

YouTube’s ad business took a hit in the latter half of 2022, with revenues down year over year in both Q3 and Q4. The company has since hired a new CEO, hiked YouTube TV prices, and introduced podcasts to YouTube Music to try to reverse the downward trend.

Live sports take the streaming wars into their next $8.5 billion arena

Live sports take the streaming wars into their next $8.5 billion arena

Article
Mar 08, 2023

The sports rights spending of subscription OTT services will increase by more than $3 billion this year to reach $8.5 billion worldwide, according to Ampere Analysis. Their monthly viewership will also grow, per our forecast, surpassing 2 billion for the first time in 2023.

Netflix slashes prices in over 30 countries, sacrificing revenues for adoption

Netflix slashes prices in over 30 countries, sacrificing revenues for adoption

Article
Feb 27, 2023

Streamers are raising prices to increase revenues, but Netflix is trying the opposite: The company reduced subscription prices in more than 30 countries as it looks to expand abroad.

Digital video will surpass TV in US viewing time this year

Digital video will surpass TV in US viewing time this year

Article
Feb 23, 2023

For the first time, US adults will spend more time per day with digital video than with TV this year, according to our forecast, as the cord-cutting revolution takes hold. Total time spent with digital video and TV will remain just over 6 hours per day, the same amount it’s been since 2020.

EU regulators could make streaming apps pay for infrastructure

EU regulators could make streaming apps pay for infrastructure

Article
Feb 14, 2023

Streaming media apps might have to pay up: European regulators could require data-heavy businesses to pay for network expansion and maintenance. This cost will inevitably lead to price increases for subscribers.

Fox turns down $2 billion offers for Tubi as it tries to develop the streaming brand

Article
Feb 14, 2023

Can Fox turn Tubi into a major streaming brand? The free, ad-supported streaming service is in a strong position to weather a difficult chapter.

Amazon’s Thursday Night Football is off to a slow start, but it’s not time for a Hail Mary

Article
Feb 10, 2023

As the nation readies itself for Super Bowl Sunday, let’s review how this year has gone for the NFL. The league’s ratings for the 2022–2023 season were down 3% from the prior year, and there’s one big reason to blame: Amazon’s Thursday Night Football. Despite the drop, sports leagues will continue to move full steam ahead with exclusive streaming deals while Amazon waits for consumers to catch up.

Disney sees first quarterly subscriber loss, will cut 7,000 jobs

Disney sees first quarterly subscriber loss, will cut 7,000 jobs

Article
Feb 09, 2023

In a turn echoing Netflix, Disney+ has its first quarterly subscriber loss: Disney managed to squeeze by thanks to strong parks and movie results, but its streaming venture has hit a bump.

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The Weekly Listen: Has travel finally recovered, supporting LGBT+ causes, and is streaming the future of sports?

Audio
Jan 12, 2023

On today's episode, we discuss whether we're finally back to pre-pandemic travel levels, the most interesting parts of the 2023 Consumer Electronics Show, how best to support LGBT+ causes, if the future of sports is actually streaming, what to make of new state-level data privacy rules, what the best universities in the US are, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.

Video trends to watch in 2023: cord-cutting, ad spread, and production slowdown

Video trends to watch in 2023: cord-cutting, ad spread, and production slowdown

Article
Jan 09, 2023

The way people watch TV is changing. So are the ways brands advertise on TV. Connected TV has seen “monumental progress in just a handful of years,” said our analyst Ross Benes. But that’s not the full story. Here are key TV behaviors and ad trends to watch in the new year.

Paramount is doubling down on advertising innovation—and there’s a lot at stake

Paramount is doubling down on advertising innovation—and there’s a lot at stake

Article
Jan 06, 2023

Paramount is playing catch-up when it comes to ad innovation: The media giant is exploring a number of initiatives to fuel its aggressive streaming goals.

What’s in store for ad spend in 2023

Article
Jan 06, 2023

In response to the shifting advertising landscape, we’ve cut over $5 billion from our US ad spend forecast for 2023, placing it at $278.59 billion. Why the downgrade? Well, for one, last year’s macroeconomic factors are spilling over into this year. And while that may resolve itself in time, there’s another, more permanent issue advertising is facing: privacy changes.

YouTube TV snags coveted NFL Sunday Ticket

YouTube TV snags coveted NFL Sunday Ticket

Article
Dec 22, 2022

Apple’s sports ambitions take a hit: YouTube TV has won NFL Sunday Ticket rights over the consumer tech giant.

Netflix viewership still stands out

Netflix viewership still stands out

Article
Dec 21, 2022

Netflix’s lead in viewership over other services isn’t as large as it once was. But Netflix is still streaming’s king.

Social Media Trends to Watch for 2023

Social Media Trends to Watch for 2023

Report
Dec 19, 2022

As the ad revenue shortfall deepens, social media’s legacy players face new competition for users, a complicated situation with creators, and a social commerce rewind.

Tech, retail, and streaming companies to make stronger play for digital ad dollars in 2023

Article
Dec 19, 2022

Retail and streaming platforms poised to gain digital ad revenue in 2023: Spotify and other newer players in advertising will see faster growth than Meta and Google.

US Premium Travel Credit Card Emerging Features Benchmark 2022

US Premium Travel Credit Card Emerging Features Benchmark 2022

Report
Dec 19, 2022

Invigorated travel has reestablished demand for travel credit card perks and benefits. But a recession could reverse gains—requiring premium card issuers to balance travel offerings with everyday utility. This second annual study reveals which of 10 leading premium travel credit cards are best positioned to attract and engage customers, based on their support of 49 emerging features.

TV productions surged in the past decade, but 2023 may look different

TV productions surged in the past decade, but 2023 may look different

Article
Dec 14, 2022

There were 559 original scripted TV series made in the US in 2021, according to FX Networks. That’s more than twice the number made a decade prior.

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