Starling Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Starling

UK’s Starling Bank clarifies its US ambitions

Article
Apr 27, 2026

Starling avoids the crowded US retail market, narrowing its focus.

UK-based Starling plans to buy a bigger loan book

Article
Dec 15, 2025

UK digital bank Starling is exploring an acquisition of another UK lender, per the Financial Times—in addition to a US bank. The move could help it expand quickly into corporate lending. Starling is not the only foreign neobank with US plans. Revolut, which competes with Starling globally, has held talks with investment bankers about buying a bank to secure a US license. Brazil’s Nubank applied for a US bank charter in October. But barriers to entry are rising as US challenger banks mature. Given the challenges ahead, quickly growing its loan book will be crucial to Starling’s profit plans.

Starling wants to leverage its tech to acquire a US bank

Article
Jul 17, 2025

The news: Though it already offers software-as-a-service in the US, UK digital bank Starling has its sights set on a US expansion, per PYMNTS. Our take: Starling’s multi-pronged growth strategy is in line with its biggest digital competitors. We’ve recently covered multiple neobanks and fintechs pursuing or considering IPOs in the US, along with fintechs acquiring banks for licenses. But this isn't just about neobanks competing with other neobanks; it represents a direct strategic pivot by digital-native players to leverage their technology to rapidly modernize and capture customers from the traditional banking market. Such moves will inevitably intensify competitive pressure on US mid-tier and community banks, forcing them to seek fintech partnerships to avoid becoming acquisition targets themselves.

Why are customers so satisfied with Chase UK?

Article
Feb 28, 2025

Learn what Chase and other digital competitors have done to outrank traditional banks.

Your guide to what FIs are doing to attract new customers as young as six

Your guide to what FIs are doing to attract new customers as young as six

Article
Feb 16, 2023

Banks know that Gen Z and Gen Alpha are the up-and-coming banking customers, and they’re offering numerous options to help teens and kids learn the ropes. We’re devoting this entire edition to an overview of the competitive landscape for FIs seeking to get these consumers while they’re young.

Spotlight: UK Neobank Emerging Features Benchmark 2022

Spotlight: UK Neobank Emerging Features Benchmark 2022

Report
Nov 16, 2022

This third annual study ranks the four largest UK neobanks by customers based on their support of 49 emerging mobile banking features, weighted by consumer demand for each feature.

Profit jump expected at UK’s biggest banks despite mortgage market disruption

Article
Oct 04, 2022

We look at how the tanking pound and growing economic uncertainty are affecting UK banks.

Starling named among lenders with highest proportion of money lost to fraudulent Covid loans

Article
Sep 08, 2022

The UK business secretary has written to Starling about claims of ineffective customer checks.

Starling’s and Varo’s diverging paths highlight need for neobanks to prioritize profitability

Article
Jul 22, 2022

Starling posts a $44.1M profit as Varo Bank lays off 10% of its staff and plans to restructure.

Spotlight: UK Bank Technology Spending

Spotlight: UK Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to balance high tech spending with the potential for regulatory disruptors.

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Monzo’s high customer-service ranking is much-needed good news

Monzo’s high customer-service ranking is much-needed good news

Article
Feb 10, 2022

In a Which? Survey, the UK neobank tied for the second-highest customer score—much-needed good news that it can capitalize on with consumers and investors.

In-house credit builders could give neobanks an edge in building loan books

In-house credit builders could give neobanks an edge in building loan books

Article
Jan 26, 2022

UK-based Monese’s in-house Credit Builder product lets customers develop credit histories through savings deposits. The data could also grow its lending.

Starling’s global BaaS plans for 2022 could overtake the rest of its business

Article
Jan 10, 2022

The UK-based neobank’s founder and CEO Anne Boden outlined plans to offer banking as a service globally in 2022, giving Starling a potential opening into embedded finance.

JPMorgan’s UK digital bank could be a sandbox for US products and ‘pan-European’ ambitions

Article
Dec 15, 2021

JPMorgan’s digital-only bank plays in a market with strong neobanks and support for open banking. That could spur globally applicable innovation and best practices for its parent.

The UK Digital-Only Banks Report

The UK Digital-Only Banks Report

Report
Dec 14, 2021

This report explores what’s driving UK neobanks’ growth and how incumbents can defend their share of the digital bank account holder market.

Awash in cash for now, neobanks will need to show investors a new strategy

Awash in cash for now, neobanks will need to show investors a new strategy

Article
Dec 10, 2021

Monzo follows a slew of its global peers in winning a big funding round. Now these players must make smart spending decisions that demonstrate their maturity to investors.

Aspiration risks its reputation by not living up to its green marketing

Aspiration risks its reputation by not living up to its green marketing

Article
Nov 19, 2021

Green neobank talks the talk, but does it walk the walk? Aspiration’s actual performance lags its promotion of itself as environmentally friendly. The reputational risk it’s facing is a warning to banking players that market ESG heavily.

Green Dot’s riding a BaaS rocket ship, but others are on the same mission

Green Dot’s riding a BaaS rocket ship, but others are on the same mission

Article
Nov 09, 2021

It’s not alone in the race. An influx of new BaaS entrants indicates the emergence of an industry to underpin embedded banking.

Atom Bank will get boosts for loan book, competitive edge with £500M Landbay deal

Article
Nov 08, 2021

This could give it an even bigger edge over prominent challengers, should they choose to jump into mortgages.

SMB neobanking may get a confidence boost from Qonto’s possible €400M round

SMB neobanking may get a confidence boost from Qonto’s possible €400M round

Article
Nov 05, 2021

Thanks to an infusion from a bullish US hedge fund, its value could reach €4.4B—another potential positive sign for SMB-focused neobanks in Europe.

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