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Stablecoin Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Stablecoin

Fidelity will issue its own stablecoin

Article
Jan 30, 2026

It’s an early mover among traditional financial institutions.

Will Canada stay behind the curve on stablecoins?

Article
Jan 05, 2026

A Canadian dollar-backed stablecoin is coming, but it may get stuck in a regulatory quagmire.

Welcome to 2026: AI Agents Manage Money and the Bank-Grade Stablecoin Economy | The Banking & Payments Show

Audio
Dec 30, 2025

In today’s episode, we explore consumers’ use of agentic AI in their financial lives, and the development of stablecoin payment rails becoming “bank grade” in 2026. Join the discussion with host and Head of Business Development Rob Rubin, and Senior Analysts Grace Broadbent and Myra Thomas.

SoFi launches stablecoin, aims to democratize banks’ issuance

Article
Dec 18, 2025

SoFi launched the SoFiUSD stablecoin on the Ethereum blockchain. The bank will also provide infrastructure that lets other banks and fintechs issue white-label stablecoins that are interoperable with SoFiUSD. “Stablecoins as a service” like SoFi’s offering—and Fiservs’—may democratize stablecoins to a broader base of financial institutions. Up until now, banks that wanted to issue stablecoins needed to develop their own decentralized finance (DeFi) infrastructure and internal compliance guardrails. A widespread entry into stablecoins would be a massive pivot for a banking sector used to dealing in fiat currency, normalizing stablecoins as a payment mechanism across the US—further blending traditional finance and DeFi.

Klarna will develop crypto wallet with Stripe’s Privy

Article
Dec 11, 2025

Klarna sealed a research partnership with Stripe-owned Privy to develop a crypto wallet for Klarna users, per a press release. Klarna’s jump into crypto could help pad its margins and keep users more enmeshed in its growing ecosystem of financial services. But fintechs dabbling in stablecoins now still need to overcome the overwhelming inertia facing stablecoin payments. Consumers just aren’t interested in crypto payments, and unless they see immediate, concrete benefits for making the switch, KlarnaUSD and other proprietary stablecoins—like PayPalUSD—will have limited addressable markets.

Freefalling crypto prices will set back crypto payment ambitions

Freefalling crypto prices will set back crypto payment ambitions

Article
Nov 21, 2025

Cryptocurrency valuations plunged across the board from frothy October highs, per Coinmarketcap data. Crypto volatility scares consumers and dampens consumer interest even in relatively safer types of crypto like stablecoins, which have practical applications for cross-border payments. Stablecoin services need to educate their consumers about the safety of their products, especially as other non-fiat-backed tokens hemorrhage value, to assure clients that their crypto-powered remittances are a safe choice for sending loved ones overseas money.

Circle squares up to enter the remittance industry, per Q3 earnings call

Article
Nov 14, 2025

Circle reported $740 million in total revenues and reserve income for Q3 2025, up 66% growth YoY. Circle additionally wants to build a platform around USDC to encourage adoption by financial institutions, remittances players, and fintechs. To break into consumer-facing payments, stablecoin issuers need to make it easy for partners to integrate their coins into their cross-border payment systems. By offering remittance senders lower fees is already part of crypto’s appeal. Stablecoin issuers can take that a step further by offering recipients yield-bearing accounts to store their funds to compete with incumbent rivals that have more established reputations and brand recognition.

Cash App’s fall features debut deepens Square ties while serving underbanked

Article
Nov 13, 2025

Cash App released a slew of updates across its payments ecosystem, per a press release. Cash App’s continued focus on expanding financial services and tools for unbanked, underbanked, and lower-income consumers also reveals Block’s ambition to own this market, as Venmo hones in on students and educated young professionals. Making Afterpay’s BNPL tool more easily accessible to Cash App users helps this demographic navigate economic uncertainty with a tool they may see as less risky than revolving credit.

Visa Direct gives businesses a stablecoin solution for faster creative contractors payouts

Visa Direct gives businesses a stablecoin solution for faster creative contractors payouts

Article
Nov 12, 2025

Visa Direct will pilot letting businesses and platforms send stablecoin payouts to recipients’ crypto wallets, per a press release. The importance of the creator economy is growing for ecommerce. Over half of US social shoppers follow creators or influencers, and almost half (49.5%) of all US social shoppers have made a purchase based on creator content. Instituting quick and reliable stablecoin payouts for freelancers can help them retain key marketing contractor team members on social media platforms. However, crypto adoption has met resistance: Per a Kansas City Fed report, the largest predictor for cryptocurrency payments is payee preference, far outstripping speed, privacy, or cost.

Coinbase wants to be the dominant crypto payment rail

Article
Oct 24, 2025

Coinbase debuted Payments MCP so that AI agents can access on-chain wallets, blockchain onramps, and stablecoin payments, per a blog post. Crypto payment rails don’t yet have market consolidation at the scale of the Mastercard-Visa duopoly. Crypto platforms that enable a broad range of commerce can lock up dominant positions as more mainstream payment platforms facilitate crypto and more retailers accept it. However, convincing consumers of the benefits of stablecoin will take time. Only 1.8% of the US population currently transact with crypto—but we anticipate that share to almost double by 2027, per our forecast.

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Visa debuts agentic payment infrastructure as card rails evolve to maintain dominance

Article
Oct 14, 2025

Visa launched the Trusted Agent Protocol, infrastructure meant to facilitate secure communication between AI agents and merchants to complete transactions, per a press release. Fully operationalized agentic commerce will take time to get off the ground. However, Visa’s endorsement of agentic commerce demands reluctant AI-adopters to quickly gear themselves for a new age of payment facilitation, or face irrelevance. Major payment rails especially need to convince merchants not to abandon their infrastructure to pursue things like blockchain-based transactions, as major retailers like Walmart and Amazon try to save money on fees. Offering seamless agentic commerce can entice these retailers to stay loyal.

Mastercard, Coinbase offer $2 billion for BVNK’s crypto infrastructure

Mastercard, Coinbase offer $2 billion for BVNK’s crypto infrastructure

Article
Oct 10, 2025

Mastercard and Coinbase are reportedly in talks to acquire BVNK for approximately $2 billion, per an exclusive from Fortune Crypto. The scale of this deal underscores stablecoin’s acceptance into the mainstream of payments. Mastercard’s eagerness to seize BVNK’s capabilities suggests that traditional payment rails can no longer ignore stablecoins, and must integrate with the payment method to avoid being left behind.

North Dakota’s Roughrider stablecoin is the first minted on Fiserv’s platform

Article
Oct 09, 2025

The Bank of North Dakota and Fiserv launch the “Roughrider Coin,” the first stablecoin from the state of North Dakota. While its individual use case may be limited, it opens the door for a stablecoin issued by Fiserv on behalf of a major retailer with significant use case for processing sales. A retailer like Starbucks would be a prime candidate—it’s already ingrained the habit of loading a wallet that can only be used at Starbucks in its most loyal customers. In that case, a limited network isn’t nearly as much of a liability—it’s the whole point.

Walmart’s OnePay wades into crypto

Article
Oct 06, 2025

Walmart’s OnePay will reportedly offer crypto trading and custody through its banking app, per CNBC. Major retailers like Walmart and Amazon can save substantial margin on each transaction if they can get consumers to use their own crypto instead of traditional payment rails. While the ramp up to stablecoin issuance would take time, more operationally ready ventures like crypto-powered remittances stand as easier plays to execute.

Fiserv deepens stablecoin ambitions with StoneCastle acquisition

Article
Oct 02, 2025

Fiserv will acquire StoneCastle Cash Management, giving its payment ecosystem a new source of liquidity. Broadening its merchant services through stablecoin issuance may take the burden off of Clover to drive revenues, which has struggled recently with weaker adoption amid a stacked POS space. But partnered merchants like DoorDash will have to make a case to workers and customers alike that stablecoin payments are as valuable as fiat. With only 1.8% of the US population using cryptocurrency, per our forecast, the general population will have to be persuaded that FIUSD—or retailers’ own stablecoins—really have the utility to pay bills and rent just as easily as a regular paycheck.

Stripe offers enhanced AI and crypto services

Article
Oct 02, 2025

Stripe updated a host of products during Stripe Tour New York. tripe’s use of AI for fraud detection and a frictionless redirected checkout will give merchants increased security and better margins. For ecommerce companies, the ability to seize more of the revenues from in-app sales could motivate directing more marketing promotions aimed at driving customers to download their apps for checkout for a discount.

MoneyGram debuts mobile app to power cross-border payment with stablecoins

Article
Sep 19, 2025

MoneyGram launched a mobile app that uses stablecoins to make cross-border payments easier and cheaper. Investment in crypto services can help MoneyGram secure loyal patrons as its rivals also offer stablecoin-backed cross border payments.

Gemini rolls out XRP rewards credit card

Article
Aug 26, 2025

The news: Crypto exchange Gemini launched an XRP edition of the Gemini credit card in collaboration with Ripple, per a press release. Cardholders will receive XRP as a reward for everyday spend. Our take: We forecast the amount of US crypto payment users remains low, at 1.3% of the population. However, the share of people who use crypto at all is more than seven times as large—suggesting Gemini’s new card could attract a larger base than cards designed around using crypto at checkout.

Wyoming issues the first state-issued stablecoin, the Frontier Stable Token

Article
Aug 21, 2025

The news: The State of Wyoming debuted its Frontier Stable Token (FRNT) across seven blockchains in partnership with LayerZero. Our take: While stablecoins were originally framed as a faster and cheaper alternative to traditional payment methods, the crowding field of available tokens—coupled with their limited acceptance networks—appears to create more transaction disruption than streamlining.

Banks are fighting a stablecoin loophole they say gives competitors an unfair advantage

Article
Aug 15, 2025

The news: A coalition of major US banks is pushing for reforms to the recently enacted GENIUS Act. The banks are concerned that a loophole could give non-bank competitors advantages over more regulated traditional banks, per AInvest. Our take: The main challenge for traditional banks is that they have to compete on a new front with different rules. But it’s also a major risk to their customers, who could not only move their money over to competitors’ accounts—but also lose it. While a 4% reward rate is highly attractive and far exceeds most traditional savings account interest, these stablecoin holdings are not necessarily protected by FDIC insurance. Without this insurance, a platform failure could mean consumers lose their entire investment—a risk that does not exist with a federally insured bank deposit.

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