In 2026, economic uncertainty is quietly reshaping consumer payment behavior, driving shifts across cards, cash, BNPL, and emerging alternatives as households adapt how they manage spending and access liquidity.

Consumer loan originations rose sharply, and it expects a boom if credit card interest gets capped at 10%.

Trust in consumer banking varies widely in 2026. Primary banks still anchor core products. But confidence differs by generation, product, and channel, with honesty, transparency, and security shaping how consumers evaluate financial providers.

SoFi launched the SoFiUSD stablecoin on the Ethereum blockchain. The bank will also provide infrastructure that lets other banks and fintechs issue white-label stablecoins that are interoperable with SoFiUSD. “Stablecoins as a service” like SoFi’s offering—and Fiservs’—may democratize stablecoins to a broader base of financial institutions. Up until now, banks that wanted to issue stablecoins needed to develop their own decentralized finance (DeFi) infrastructure and internal compliance guardrails. A widespread entry into stablecoins would be a massive pivot for a banking sector used to dealing in fiat currency, normalizing stablecoins as a payment mechanism across the US—further blending traditional finance and DeFi.

Generational splits shape how consumers find, research, and trust banks. Younger adults move through digital channels with ease, while older adults rely on branches, human support, and established institutions.

In 2026, personal lines insurers will face a market reshaped by changing demand, risk, and consumer expectations. Growth hinges on smarter digital engagement, genAI transformation, richer data, real-time risk insights, and emerging coverage areas.

SoFi debuted the SoFi Smart Card, a charge card aimed at rewarding consumers in essential categories, per a press release. SoFi’s latest product meets the needs of everyday consumers while offering competitive cash back in a necessary category. Issuers should expand rewards on essential categories like groceries and gas to stop middle- and working-class cardholders from switching to neobank competitors—offering card products that assist with affordability.

Bank of America (BofA) is recommending that clients allocate up to 4% of their portfolios to crypto, a more crypto-forward stance than previously and one that clicks with demographic trends. What seems like a minor change to investment policies further legitimizes crypto as a mainstream asset and will have a long-term positive impact for BofA. Other banks should be prepared to do the same: Crypto as an investment is no longer niche, and institutions that don’t adapt will be left behind.

Circle reported $740 million in total revenues and reserve income for Q3 2025, up 66% growth YoY. Circle additionally wants to build a platform around USDC to encourage adoption by financial institutions, remittances players, and fintechs. To break into consumer-facing payments, stablecoin issuers need to make it easy for partners to integrate their coins into their cross-border payment systems. By offering remittance senders lower fees is already part of crypto’s appeal. Stablecoin issuers can take that a step further by offering recipients yield-bearing accounts to store their funds to compete with incumbent rivals that have more established reputations and brand recognition.

Many consumers are opening new bank, credit card, and investment accounts and migrating some financial activities instead of switching entirely, per a J.D. Power study. Chime and SoFi led with conversion rates, and about half of Chime customers are primary, far exceeding large incumbents. FIs should carefully reconsider their approach to efficient customer acquisition and retention. Consumers may appear unwilling to make a clean break with their bank, but they try products offered by other institutions and slowly slip away if they like what they see.

Fintechs, big tech, and payment players are using genAI to redefine finance. To compete, banks must pair strategic genAI investment with hyper-personalization and human support to earn customer trust and loyalty.

Zelle will use stablecoins to break into cross-border payments, per a press release. Countering this integration will be challenging for all players, unless they can also find a pay-by-bank integration as convenient as Zelle with better incentives. Incumbent remittance platforms like Western Union and Moneygram may be able to harness entrenched customer behaviors to their advantage. Many US remittance users feel safer dropping off cash for overseas loved ones at storefront locations versus using an app. Fintechs may be also able to peel off some competition by leaning on the underbanked within the remittance community, who may not have banking accounts with an institution in Zelle’s consortium.

MoneyGram launched a mobile app that uses stablecoins to make cross-border payments easier and cheaper. Investment in crypto services can help MoneyGram secure loyal patrons as its rivals also offer stablecoin-backed cross border payments.

SoFi recently reported that its AI chatbot, Konecta, has helped make significant operational and customer service improvements since its 2023 launch, per Yahoo Finance. Banking customers have been experiencing chatbot fatigue when glitches and errors prevent them from getting meaningful solutions to their problems—or when they can’t reach a human. But the more empathetic, human models could undo some of the negative perception of these bots. By demonstrating tangible benefits, like faster service and fewer dropped chats, SoFi is directly addressing these customer pain points. This approach improves efficiency and builds a foundation of trust—particularly with self-service-leaning Gen Zers.

The news: We’ve covered the importance of life-stage banking, which demonstrates an understanding of customers’ most pressing needs and helps banks move past product-centricity. With its family-focused products, SoFi demonstrates what this strategy can look like in practice. Our take: SoFi is far from the only bank to have developed products aimed at solving target customers’ financial challenges. But its holistic approach to financial health could help it stand out when young parents are looking for the right fit for their families, especially considering its savings rate—which is well above many of its traditional competitors’. Customers' deposits are largely determined by banks’ rates, and are much more volatile than many banks assumed. Learn more by reading our article, “Customer deposits are more volatile than banks assumed: What banks can do to keep them.”

The news: SoFi will relaunch its crypto investing platform and will introduce self-serve international money transfers powered by blockchain technology by year’s end, per a press release. Our take: As customers warm to crypto transactions, remittance providers stand to score valuable volume—and customer loyalty—if they style their businesses around what remittance senders want most: cheap, convent, and fast transactions.

These can fuel more frequent debit card usage, helping these cards better compete against credit card programs

They have higher customer satisfaction rates, adding to the competitive pressures