The neobank has big credit card aspirations as it looks to become a one-stop shop for financial services, but its new programs may struggle to secure uptake.

We look at how some major fintechs’ marketing strategies helped put them on the map.

Why big banks are losing market share with younger generations: A report finds fintechs and neobanks have captured 47% of all new checking accounts opened in 2023, and that Gen Zers increasingly see them as their primary accounts.

Modern card issuers are turbocharging the issuer processor space by offering API-based, customizable card solutions for non-financial services companies. Mobile payment services, ecommerce marketplaces, and the gig economy are in their sights—along with $17.12 billion in issuer processing revenues.

Powered by cloud-based APIs, modern card issuing leapfrogs traditional issuer processing to help non-financial services companies launch and customize card programs. Here’s where their offerings will be most disruptive.

Lawmakers are questioning why the online bank is offering new digital asset services when it should be winding them down.

Although the volume and value of global M&A deals in banking has stalled, pent-up demand is building.

SoFi aims to become the AWS of banking services: The US neobank plans to acquire cloud-based core-banking provider Technisys and pair it up with banking-as-a-service (BaaS) subsidiary Galileo.

Its fintech is out of stealth mode and is making acquisitions to build a neobank that will call itself as ONE. Its scaling potential makes it a threat to US banking players.

PrimaryBid partnered with Euronext to offer French retail investors early access to IPOs, but fintechs should ensure users understand that these present potentially highly risky investments.

Simple customers met with turbulent switch to BBVA USA: The shuttered neobank’s users faced lockouts as their accounts migrated over the weekend to sister bank BBVA USA—giving competitors an opening to attract affected customers.

Chime to drop “bank” from its promo items: The neobank reached a settlement with a California regulator that took action against it for not having a license—but the ordeal may spur more challengers to acquire banking charters as a way to build trust with customers.

Latino-focused Fortú rolls out with support from SoFi, LendingClub: Fortú will serve un- and underbanked US Latinos—and it has the opportunity to gain traction by initially targeting underserved consumers within a market of around 60 million Latinos.

After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020, they’re looking to reimagine their offerings in the future to add new customers and regain primary card status.