Shopee Trends & Statistics
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Southeast Asia Ecommerce 2021: Public health uncertainty clouds outlook
Article
Jul 06, 2021
Like many regions around the world, Southeast Asia experienced an ecommerce boom in 2020, as various pandemic-driven social lockdowns encouraged more shopping from home. According to our estimates, ecommerce grew by 35.2% collectively in the region last year, and our newest forecast projects 14.3% growth this year. However, traditional retail is still overwhelmingly dominant.
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