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EMARKETER

Southeast Asia Digital Users Forecast 2022

Rising Connectivity Is Driving Commerce Opportunities

Report by Man-Chung Cheung  |  May 9, 2022
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Report
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Table of Contents
Executive Summary
Key Points
The Upside for Internet User Growth Remains High
Smartphones Are Integral for Internet Access
Smartphones Have Supercharged the On-Demand Economy
Unleashing the Power of Connectivity
What Does This Forecast Mean for Marketers?
Read Next
Sources
Media Gallery
About This Report
Nearly 90% of internet users in Southeast Asia will access the internet via a smartphone this year, making mobile both ubiquitous and indispensable for the region’s flourishing digital economy.
Topics
Internet Users
Southeast Asia
Table of Contents
Executive Summary
Key Points
The Upside for Internet User Growth Remains High
Smartphones Are Integral for Internet Access
Smartphones Have Supercharged the On-Demand Economy
Unleashing the Power of Connectivity
What Does This Forecast Mean for Marketers?
Read Next
Sources
Media Gallery

Executive Summary

Led by Indonesia and Vietnam, the number of smartphone users in Southeast Asia will reach 326.3 million in 2022, accounting for 88.0% of internet users. The smartphone is driving internet access in the region, giving rise to the on-demand economy and opening up a plethora of opportunities for service providers, retailers, and digital platforms.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How many people in Southeast Asia use the internet? And how does usage differ across countries in the region?
  2. How many people in Southeast Asia use smartphones? And how does usage differ across countries in the region?
  3. What commerce opportunities are primed to take off as internet accessibility grows and improves in the region?

WHAT’S IN THIS REPORT? Our latest forecast for internet users, smartphone users, and tablet users in Southeast Asia and how marketers can capitalize on the surge in connectivity in the region.

Mobile Phone, Smartphone, and Tablet User Penetration in Southeast Asia, 2021-2026 (% of population)
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KEY STAT: In 2022, over half (53.9%) of Southeast Asia's population will be smartphone users, while roughly 1 in 7 (15.4%) will be tablet users.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

10charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. The Upside for Internet User Growth Remains High
  4. Smartphones Are Integral for Internet Access
  1. Smartphones Have Supercharged the On-Demand Economy
  2. Unleashing the Power of Connectivity
  3. What Does This Forecast Mean for Marketers?
  4. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Mobile Phone, Smartphone, and Tablet User Penetration in Southeast Asia, 2021-2026 (% of population)Internet Users in Southeast Asia, 2019-2026 (millions, % change, and % of population)
Smartphone Users in Southeast Asia, by Country, 2021-2026 (millions, % change, and % of internet users)Digital User Penetration in Southeast Asia, by Country and Type, 2022 (% of population in each group)
Average Daily Time Spent Using Apps Among Android Users in Select Countries, 2019-2021 (hours)Preferred Payment Methods Among Digital Buyers in Southeast Asia, 2020 & 2021 (% of respondents)
Mobile Wallet Penetration in Southeast Asia, by Country, 2020 & 2025 (% of population)Fixed Broadband Household Penetration in Southeast Asia, by Country, 2020 (% of total)
Average Fixed vs. Mobile Broadband Speed in Southeast Asia, by Country, Feb 2022 (mbps)Fixed and Mobile Broadband Subscription Spending Share in Southeast Asia, by Country, Q2 2021 (% of gross national income per capita)

authors

Man-Chung Cheung

Contributors

Ethan Cramer-Flood
Senior Forecasting Writer
Jasmine Enberg
Senior Analyst
Jennifer Jhun
Research Director, International and Special Projects
Wendy Louie-Lam
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