Classroom cell phone bans are spreading fast, reshaping how teens use social media and when advertisers can reach them. The trend is shrinking opportunities to engage young audiences.

Teens lead in TikTok usage, per our estimates, but a new gov't advisory broadens scrutiny beyond social media, increasing pressure on tech safeguards and pediatric care.

Uploaded via QR codes, Apple works to make more ticket and card functions Wallet-compatible.

Spending significantly less time with social media can reduce young people’s symptoms of anxiety, depression, and insomnia, according to a study recently published in JAMA Open Network. As with questions about nutrition, substance use, and other issues that affect a person’s health, clinicians should ask patients during appointments about their social media use and use the responses to deliver guidance on the risks of excessive time online. Healthcare marketers at provider organizations can also create resources for doctors to share with patients showing how too much social media and phone time can harm overall health.

Netflix's Q2 2025 earnings results came in at $11.1 billion in total revenues. The company’s shift away from reporting net subscriber growth now places investor focus squarely on margins, ad performance, and global monetization. While churn remains low and its brand strong, Netflix faces growing competition from YouTube and TikTok for user screen time. With hit content, live sports, and gaming on deck, the streaming giant’s next act will test its ability to monetize an already massive user base while retaining cultural dominance. For Netflix, growth now means doing more with what it already has.

Social media dominates teen lives: Balancing screen time, mental health, and meaningful digital engagement becomes increasingly urgent for parents and educators.

Time spent with media across digital and traditional formats peaked last year. The 2024 GMI results showed a plateauing of consumption in the 11 media formats measured.

On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.

Children and mothers are more connected to the internet than ever. And thanks to remote work, education, and entertainment, their reliance on connectivity continues to grow. Here’s what marketers need to know.

In the US, TikTok will capture the attention of its adult users for an average of 55.8 minutes a day, with YouTube close behind at 47.5 minutes, according to our forecast. At the other end of the spectrum, Facebook’s adult users will spend just over a half an hour per day on the platform, while those of Reddit will spend only 23.6 minutes with it.

How much time do kids spend with screens?

We forecast that this year, adults in China will spend an average of 3 hours, 16 minutes (3:16) per day on smartphone activities, which we define as excluding calls on the cellular network. Up 25 minutes, or 14.6%, from 2020, this total will vault China to first place in the world for that metric. The US will drop to No. 2, with adults there spending 3:10 on smartphones daily.

The pandemic has been able to make common what would previously have stood out as extreme amounts of screen time.

Amid all the handwringing about screen time—plus the demise of Toys "R" Us—one could easily imagine that kids have lost interest in toys. But they haven’t.

This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.

The nature of kids’ screen time has change dramatically since the heyday of Sesame Street and Mister Rogers’ Neighborhood, and today’s screen universe is ever-expanding, presenting parents with new challenges of limiting consumption and monitoring content. New research from the Angus Reid Institute shows that parents in Canada are worried about the potential addictiveness of digital devices.

For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.

Kids continue to be an anomaly of the digital era. While few have smartphones or inhabit the social networks that preoccupy teens and adults, their sheer amount of screen time nonetheless manages to feel like a national crisis.

In the latest episode of "Behind the Numbers," eMarketer's Yory Wurmser and Rahul Chadha discuss key trends we see for next year, including the growth of mobile commerce (but the continued consumer reluctance to embrace mobile proximity payments in the US), shifting attitudes about mobile screen time and emerging challenges for advertisers.