More children than ever are using mobile devices to access the internet, and mothers now take the lead in internet use overall. Nearly 98% of mothers with kids under the age of 18 will actively use the internet this year. Our forecast considers all mothers with children under 18—and while they’re not a one-size-fits-all demographic, their online habits reveal useful findings for marketers.

Key Question: How are children and mothers engaging with the internet, smartphones, and tablets?

KEY STAT: Nearly 33 million moms in the US will regularly use the internet this year, according to our latest forecast.