Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.

Nordstrom gives its shopping app a genAI upgrade: The department store retailer hopes enhanced search and personalization capabilities will give it an edge this holiday season.

Its record infrastructure spending shows a commitment to AI’s “once-in-a-lifetime” opportunity.

Amazon’s genAI push continues with new seller tools: The retailer released Project Amelia, an AI assistant to help sellers with queries and troubleshooting, alongside other features to improve the merchant and customer experience.

Can Rufus transform how shoppers navigate Amazon? The genAI-powered tool creates a more engaging experience that could drive consumers to the retail giant for advice and inspiration.