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Root Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Root

Lemonade, Root earnings show insurtechs can scale. Will they last?

Article
Nov 21, 2025

Insurance earnings season brought results from public insurtechs, revealing these tech-focused insurers have reached meaningful scale. Insurtechs are making progress on the fundamentals of the insurance business—disciplined underwriting, careful expense management, and often improved unit economics. They haven’t unseated incumbents and aren't likely to. But evolving business models, new partnerships, and glimmers of profitability suggest these companies have staying power.

The future’s uncertain for prominent insurtechs that rely heavily on AI to calculate risk and pricing

The future’s uncertain for prominent insurtechs that rely heavily on AI to calculate risk and pricing

Article
Oct 27, 2023

Insurtechs that rely heavily on AI have been struggling to stay afloat—let alone disrupt the insurance model—when they lack the data to build better models.

Embedded P&C Insurance

Embedded P&C Insurance

Report
May 26, 2023

Thirty percent of all insurance transactions will occur in embedded channels within the next five years. Insurers who don’t act now will miss out on reaching new customers—and risk losing current ones to innovative competitors offering embedded policies.

Spotlight: The New Insurtech Product Playbook

Spotlight: The New Insurtech Product Playbook

Report
Oct 28, 2022

Today’s insurtech product leaders need to drive profitability with products and journeys that boost retention, simplify acquisition, and promote organic growth. And they must do so at a time when their organizations are cutting costs.

Usage-Based Insurance Drivers, US

CollectionSnapshot
Sep 29, 2022
The Era of Uncertainty: Insurance

The Era of Uncertainty: Insurance

Report
Jul 14, 2022

A difficult market environment is reshaping insurers’ priorities. Insurers that focus on improving customer lifetime value and meeting evolving consumer expectations can turn challenges into opportunities.

The Insurance CMO Report 2022

The Insurance CMO Report 2022

Report
Jun 29, 2022

A challenging market environment is complicating insurance CMOs’ already expanding role. Honing strategies that meet evolving consumer expectations can help CMOs maximize customer lifetime value and deliver profitable growth.

The US P&C Insurance Ecosystem

The US P&C Insurance Ecosystem

Report
May 23, 2022

Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.

Spotlight: Usage-Based Insurance

Spotlight: Usage-Based Insurance

Report
Mar 03, 2022

Usage-based insurance (UBI) products appeal to consumers who prefer customized services, and their success is attracting droves of new entrants to the UBI arena.

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Incumbent auto insurers are growing US market share despite insurtech disruption

Article
May 04, 2021

Auto insurance customers shopped around more than ever amid the pandemic, causing a 3% increase in their migration to the five biggest US insurers—here are two ways insurtechs can fight back.

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