Streaming services are leaning more on advertising than they used to, resulting in increased overall ad spending but lower ad prices.

Roku Q3 results emphasize ad-supported growth: Increased streaming hours and accounts offer advertisers valuable inventory.

The 14th annual Global Media Intelligence Report details time spent with media, adoption of emerging formats, and device ownership in key markets around the world.

The traditional TV bundle will further decay as more live sports embrace streaming.

The retail media landscape is evolving rapidly, requiring brands, networks, and tech partners to optimize and enhance their ad solutions and capabilities. Here are three recent announcements.

Just Eat Takeaway expands retail media offerings with Rokt partnership: The delivery company joins DoorDash, Instacart, and Gopuff in enhancing its ad capabilities

CTV isn’t exempt from privacy regulation: While regulatory efforts are uncertain, advertisers should begin adopting privacy-oriented CTV solutions.

The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.

Paramount expands shoppable TV capabilities with Shopsense AI partnership: The two companies team up to enable viewers to shop the MTV VMAs, with plans to install similar features in other Paramount content in the coming months.

The Trade Desk is developing a CTV operating system: Its ambitions could trigger a new age in CTV advertising and potentially upend the balance of power.

US ad market grows 14% YoY in July: While spending continues, the industry remains cautious amid economic uncertainties and election-year volatility.

Advertisers and tech vendors look to capitalize on CTV’s growing importance in digital advertising.

This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

CNN and Roku want to thrive in the FAST lane: Both are launching free ad-supported streaming channels to lure price-conscious consumers.

Roku soars ahead in Q2: The platform is second only to Hulu and YouTube in CTV ad spending. Its earnings revealed interesting findings about viewing habits.

On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

Catch up on how FAST services are shaking up TV advertising.

Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.

New data sets, often referred to as big data, are revolutionizing the way we understand television viewing patterns. Find out how these insights are benefiting both buyers and sellers in the media industry.